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Chester Zoo Invites Visitors to Explore the World in One Day This Summer

18/07/2022
Production Company
Manchester, UK
126
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Chief and The Seed Project showcase Chester's conservation work and immersive animal experiences

Chester Zoo launches its new TV and cinema ad - ‘The World in a Day’ - directed by Yoni Weisberg, through Media City based production company Chief and agency The Seed Project. 

The 40 second ad is part of the not-for-profit zoo’s campaign that not only highlights their fantastic animals and immersive experiences, but the crucial conservation work taking place too. 

Whilst families have not been able to explore much of the world beyond their own front door step for the past few years, the film showcases that at Chester Zoo visitors can travel from the plains of Africa to the forests of Madagascar and the islands of South East Asia, and still be home in time for tea! 

Colin Offland - CEO at Chief comments, “Working with Chester Zoo has been on our wish list for a while. As a conservation powerhouse, their work is critical to preventing extinction and tackling the biodiversity crisis - something we care so much about at Chief. Ensuring that our planet remains diverse and vibrant is in line with our ethos. So it was great to be involved in creating a film to connect people with nature and use its voice to create positive change.” 

Helen Dean - head of marketing at Chester Zoo comments, “When people visit Chester Zoo, they expect to have an enjoyable day out but often don’t realise that by simply visiting us they are also supporting vital conservation work here at the zoo and across the world. Our campaign ‘The World in a Day’ has allowed us to both highlight the fantastic animals and immersive spaces at the zoo AND our incredible global science and conservation work in a fun and interactive way. The TV advert, produced by Chief, captured the campaign idea perfectly and we can’t wait for everyone to see it on TV and cinema screens in the next couple of months.” 

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