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Chess Grandmaster Garry Kasparov Gets a Chance at Revenge Against A.I. in Hearthstone Spot

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With Blizzard and BSSP, the digital card games new documentary calls back Garry Kasparov's notorious 1997 chess game against an A.I. opponent

Chess Grandmaster Garry Kasparov Gets a Chance at Revenge Against A.I. in Hearthstone Spot

Today, the digital card game launched a new mini-documentary, 'The Brain’s Last Stand,' featuring Chess Grandmaster and former World Chess Champion Garry Kasparov. ‘The Brain’s Last Stand’ calls back to Kasparov’s notorious 1997 chess game against an A.I. opponent when the grandmaster - considered to be the greatest chess player the world has ever seen - lost to the computer and follows his journey as he prepares for a chance at revenge. 

The documentary follows the chess champion’s journey as he prepares for a different kind of showcase match. Over the course of a few weeks, the film shows Kasparov being taught the game by the Hearthstone team, as he learns the strategies to give him the confidence to become a competitive player. On match day, when Kasparov thinks he is playing against an A.I. rival, his real opponent turns out to be a professional Hearthstone player, Slysssa, who was behind the scenes playing against him in another room. A battle of the brains ensues, chronicling several rounds of tense gameplay, leading up to Kasparov’s real opponent being revealed. Since the filming, Garry Kasparov has continued to hone his Hearthstone skills. He reached Diamond 5, one of the game’s highest ranks, in the last season and continues to climb the ladder.

The brand tapped agency partner BSSP to shape the narrative around this game to help appeal to new players outside the core audience, resulting in the ideation and creation of this documentary. The agency brought on filmmaker Lance Oppenheim (director of the lauded documentary, Some Kind of Heaven) to shoot the film. Targeting new users, the documentary is now live on Hearthstone’s official YouTube Channel. 

Garry Kasparov: “I enjoyed learning and playing Hearthstone very much, and not just because I like games and new challenges. What was most intriguing is that Hearthstone is a semi-open system, unlike most other games, which are closed systems like chess. In Hearthstone, the dynamic of new cards constantly adds freshness and new tactical and strategic elements, so the values of old cards and decks aren’t static. This shifting terrain makes Hearthstone difficult to master but endlessly engaging.”

Fernando Machado, CMO at Activision Blizzard, Inc.: “Hearthstone launched in 2014 and brought a lot of popularity to the digital card game genre. We want to continue to introduce the game to new players by showcasing that the game is easy to learn but hard to master.”

Sinan Dagli, BSSP’s executive creative director: “Kasparov’s battle against the A.I. was iconic. We wanted to make sure we told the tales of the match in 1997 and set the scene for Garry’s new challenge in Hearthstone. The documentary approach gave us the freedom to show Kasparov's incredible journey of learning Hearthstone and going up against A.I. once again.”

Lance Oppenhiem, director: "I've long admired Garry Kasparov ever since seeing the documentary Game Over: Kasparov and the Machine. I first watched it when I was 10 years old, and its hyper-stylized, paranoid thriller elements (made up from the stuff of everyday life) really stuck with me and went on to influence my work as a director. Kasparov is the perfect documentary subject - one of the greatest strategic thinkers alive, he’s a natural fit for Hearthstone; a game that, much like chess, requires a deep amount of strategy, preparation, and mental acuity. Being involved in this project and getting to work with a legend and one of my personal heroes was a dream come true.”

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BSSP

Executive Creative Director: Sinan Dagli

Creative Director: Ed Patterson

Creative Director: Jeff Hornung

Creative Director: Justin Hargraves

Associate Creative Director: Will Sands

Associate Creative Director: Robison Mattei

Account Director: AJ Marino

Account Executive: Gustavo Feria

Creative Project Manager: Shelby Deffterios

Senior Producer: Chrissy Wamsher

Senior Producer: Tess Rockers

Head of Production: Liz Corsini

m ss ng p eces

Director: Lance Oppenheim

Producer: Paul Papanek

Cinematographer: Matthew Clegg

Blizzard Marketing Team

Chief Marketing Officer: Fernando Machado

Chief Creative Officer: Pelle Sjoenell

Executive Producer: Walter Kong

Head of Marketing: Todd Harvey

VP, Global Consumer & Digital Marketing: Matt Small

VP, Mobile User Acquisition: Kasim Zorlu

Consumer Marketing Manager: Marcella Ziccarelli

Associate Consumer Marketing Manager: Rachel van Essen

Director Global Growth Strategy: Blair Brzeski

Production Director, Hearthstone: Nathan Lyons-Smith

Director Global Media Activation: Noah Eve

Senior SEM Specialist: Philip Vanichviroon

Manager Global Media Activation: Koosha Diba

Associate Counsel: Shelina Kurwa

Senior Producer: Lara Tran

Associate Marketing Manager: Meaghan de Wolf

Brand Manager: Melissa Smith

Digital Marketing Manager: Dana Abeln

Senior Marketing Manager: Ajay Ravi

Senior Director, Publishing: Josh Kerwin

Senior Brand Manager: Scott Conway

Sr. Growth Marketing Strategist: Alex Bujold

Senior Director, Corporate Communications: Andrew Reynolds

Director, Digital Marketing: Drew Elliot

Public Relations Manager: Fabio Lo Zito

Manager, Community Development: Kurt Ocher

Global Director, Consumer Marketing: Cristiano Alburitel

Categories: Gaming, Sports and Leisure

DiGennaro Communications, Wed, 01 Dec 2021 16:29:38 GMT