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Chesney Hawkes & Peter Shilton Release a More Realistic Anthem for England

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Droga5 London teams with Biscuit UK and Eclectic for Rustlers' Euros 2016 campaign

Chesney Hawkes & Peter Shilton Release a More Realistic Anthem for England

On the off chance England gets knocked out of the Euros (yet again), Rustlers, the hamburger brand, is releasing its own heart pounding, spirit-rousing and, frankly, completely realistic, factually accurate and logically sound, football anthem. The anthem is sung and performed by the one and only Chesney Hawkes and, the most capped England player of all time, Peter Shilton OBE. The spot was created by Droga5 London, produced by Biscuit's Big Red Button with music from Eclectic.

At a time when many brands are talking up England’s chances, Rustler’s are highlighting the unfortunate truth that England have only ever won 9 games in Euro History and have never won a knockout game in 90 minutes. So, although we all hope England win, “let’s be realistic”

The rousing chorus of the ‘Rustlers Official Anthem of Crushing Reality' goes: "Let’s be realistic, Let’s think logically, No trophies in half a century, Blame it on the ref or injury”, with verse lyrics such as: “No victory in 50 years. And yes, it could be 50 more. Best prepare for some tears. Cos our defence will likely let them score. Still our boys will have fun. Kicking a ball in the sun. Even though our chances are practically none.” 

Peter Shilton sings/says: "Come on England. We haven’t made a final in 50 years. So what does it matter if we don’t win one more time? We invented the World Wide Web. Created the jet engine. And pioneered DNA sequencing.” 

Rustlers is also releasing a limited edition flame grilled ‘Commiseration Burger’ for the Euros, each with its own sachet of mayonnaise and ketchup to create a patriotic St George’s flag on the burger.

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Production Company

Director: Big Red Button

Executive Producer: Orlando Wood

Producer: Camilla Cullen

Production Company: Biscuit Filmworks


Composer: Colin Smith

Music Production: Eclectic

Post Production / VFX

Colourist: James Bamford

Post Production Company: The Mill

Producer: Rachel Stones


Edit Company: Playroom Post

Editor: Nick Allix

Creative Agency

Chief Creative Officer: David Kolbusz

Creative Agency: Droga5

Creatives: Dan Morris, Charlene Chandrasekaran

Executive Creative Director: Rick Dodds, Steve Howell

Producer: Peter Montgomery

Genres: Music & Sound Design

Categories: Food, Convenience

Droga5 London, Mon, 13 Jun 2016 13:51:26 GMT