Hobby home page
Electriclime gif
IPA Banner Open Doors
jw collective
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Cheryl Returns with Defiant New Track and Promo by Sophie Muller

Creative 276 Add to collection

Prettybird director helms video for long-awaited single 'Love Made Me Do It'

Cheryl Returns with Defiant New Track and Promo by Sophie Muller

Grammy Award-winning director Sophie Muller has directed the latest music video for multi-award winning, multi-platinum selling musician Cheryl. Cheryl is back with her highly anticipated new single ‘Love Made Me Do It’, her first release since signing to 3Beat/Universal, marking a triumphant return after a four year break from the spotlight. The music video for ‘Love Made Me Do It’ is Directed by Sophie Muller, Produced by Prettybird, and Executive-Produced by Juliette Larthe, with cinematography by Dan Landin.

‘Love Made Me Do It’ is irreverently insistent, perfect pop that is classic Cheryl with a defiant twist.

“It’s something that anyone who’s been in love will be able to relate to in some way or another,” says Cheryl. “It’s catchy and it’s fun. It’s not about one specific person or relationship, it’s more about me being the lover of love that I am. I just love love!”

Director Sophie Muller is signed to Prettybird, and has an impressive back catalogue of music videos dating back to the '90s, when she worked with some of the most iconic artists including Eurythmics, Kylie, Sade and Gwen Stefani, and she has been capturing the zeitgeist of each decade since, working most recently with Rihanna and Bebe Rexha, and now with Cheryl.

Cheryl’s new single reunites her with former Girls Aloud bandmate and friend Nicola Roberts, who co-wrote the track with Cheryl alongside her ‘Only Human’ collaborators The Invisible Men. The track is Cheryl at her most playful: ”Oh my god, I’m such a sucker, I fall in love with every fucker.”

Cheryl is at the start of a new chapter: a new mum, a new label, a new single, a new direction, which has been a year in the making. She has grown significantly as an artist and writer between each release, taking more control over her sound than ever before – something that shines through on ‘Love Made Me Do It’. The single signifies a new era in Cheryl's creative zenith, representing the artist she is, right here and right now.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Production Company

Director: Sophie Muller

Executive Producer: Juliette Larthe

Producer: Tom Birmingham

Executive Producer / Head of Production: Hannah May

Production Manager: Tom O’Driscoll

Production Assistants: Yazz Anderson-Moore

1st Assistant Director: Hayley Williams

2nd Assistant Director: Carla Kaemfer

Production Runner: Iman Coudoux

Director of Photography: Dan Landin

B Cam: Ahmet Husseyin, Sam Harding (Focus Puller)

Focus Puller: John Ellis Evans

2nd Assistant Camera: Lisa McGregor

Grip: Rob Barlow

Gaffer: Matthew Moffat

Video Playback: Phillippe Clavier,

Stylist: Anna Hughes Chamberlain, Jessica Tarbard (Assistant), Holly Chapman (Assistant)

Camera Trainee: Frank Hammond

Desk Op: Andy Walton

Electricians: Steve Murphy, Simon Mills, Paul Facer, Hassaan Menk

Audio Playback: Dave Bagnall

Genres: Music performance, Music & Sound Design, People

Categories: Music video, Short Films and Music Videos

PRETTYBIRD UK, Mon, 12 Nov 2018 16:19:31 GMT