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CHEP and Areteans Announce New Strategic Partnership

26/08/2021
Advertising Agency
Melbourne, Australia
45
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Announcement brings together the best of Pega decisioning and marketing technology

CHEP’s technology service division, CHEP Tech and Areteans have today announced a new partnership to help customers unlock the power of enterprise next best action and decisioning services into the marketing ecosystem.

With over 600 consultants globally and over 100+ employees already committed to services for Australian and New Zealand-based customers, Areteans is one of the world’s leading Pega consultancies working with clients across banking, insurance, telecommunications and government agencies in the AU/NZ region.

CHEP Tech brings one of Australia’s largest and most highly regarded onshore capabilities to support all major marketing technology solutions (Adobe, Salesforce, Oracle, AWS, Google etc.) as well as the content, CX and data consulting services to leverage them to the best of their abilities.

Mark Gretton, CTO at CHEP Tech, said: “As leading service-based businesses approach the next level of personalisation and move towards real-time decisioning based on thousands of possible interaction offers, businesses will need to bring in more sophisticated combinations of technology to deliver against the rapidly rising bar of consumer expectations.  We’re excited to welcome Areteans to the CHEP family to do even more for our customers.”

Ritwik Singh, director of sales and client success at Areteans AU/NZ said: “It’s all very well understanding the eligibility of different audiences for different offers, but being able to craft the final customer experience in a motivating and timely manner to elicit the best possible response from customers is something that CHEP clearly excel at.  Bringing our worlds together should help us unlock some amazing performance uplifts for our customers and showcase the benefit of Pega in driving a more personalised, relevant and engaging customer experience.”

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