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Chelsea's Peyton Wilson Brings Us a Touching "First-Ever Story" for Ford

Creative 141 Add to collection

Peyton worked with creatives from GTB and Work editorial to bring the heartwarming spot to life

Chelsea's Peyton Wilson Brings Us a Touching "First-Ever Story" for Ford

Chelsea Picture's Director Peyton Wilson’s latest spot, for Ford with GTB, works to bring one woman’s seemingly simple wish to life: to hug her parents.

The piece focuses on a young woman who, due to cultural and generational norms, has never properly hugged her parents.

Following a devastating earthquake in her home country of Japan in 2011, she realised the necessity of expressing to her loved ones the impact they’ve had on her life. Seven years later, she flies her parents from Japan to Los Angeles for a memory-making tour of her new home in her Ford EcoSport. The trip culminates in a proclamation of her love and respect for her parents, and her regret for not properly hugging them before leaving after the 2011 disaster. Finally, she hugs them - an unforgettable and incredibly emotional moment now forever ingrained in a simple trip to the beach.


Peyton worked with an amazing team to bring the spot to life, including GTB’s Head of Integrated Production Sumer Friedrichs, DP Tami Reiker, Global CCO Tito Melega, Creative Directors Martin Insua and Ezequiel Soules, Line Producer Maeliosa Tiernan, and editor Trish Fuller of Work Editorial.

Peyton’s recent brand credits include HP, Norton, and Cognizant. 

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Client

Advertiser: Ford

Brand: Ford EcoSport

Post Production / VFX

Post Production Company: FreeFolk NY

Producer: Celia Williams

TK Artist: Paul Harrison

Sound

Sound Company: Sound Lounge

Producer: Eric Gremier

Mix Artist: Justin Kooy

Creative Agency

Creative Agency: GTB

Chief Creative Officer: Tito Melega

Head of Integrated Production: Sumer Friedrichs

Production Company

Production Company: Chelsea Pictures

Executive Producer: Michel Waxman

Director: Peyton Wilson

DOP: Tami Reiker

Producer: Maeliosa Tiernan

President/Executive Producer: Lisa Mehling

Music

Music Company: Tuesday Collective

Offline

Edit Company: Work Editorial

Editor: Trish Fuller

Producer: Chris Delarenal

Chelsea Pictures, Wed, 16 May 2018 11:05:40 GMT