Chelsea Pictures director Angie Bird has helmed a powerful and memorable public service campaign that works to prevent fetal alcohol spectrum disorders (FASD), the most common cause of preventable brain injury in babies. Chelsea partnered with agency Colle McVoy and the nonprofit Proof Alliance to start a national movement around this public health crisis and end FASD one fact at a time.

The world has wildly different opinions on the amount or what kind of alcohol is “safe” to consume during pregnancy. Information found on social media, blogs and other online sources is even more contradictory and damaging. Yet, the fact remains that 1 in 20 children in the U.S. has FASD.

In addition to Angie's videos, which showcase the truth regarding drinking during pregnancy in compelling ways to overcome generations of misinformation, bias and untruths, the campaign includes three microsites designed to answer popular internet searches about drinking during pregnancy. They provide visitors with the facts and statistics about FASD and put an end to misinformation.

DrinkingWhilePregnant.org – Through search marketing, people looking for answers to some of the most common questions about drinking while pregnant will be served with the most direct, concise answer there is.

PregnancyAlcoholCalculator.org – This fun and easy-to-use site taps into the personalised quiz trend and allows people to enter basic information and preferences to determine how much alcohol is safe for them to drink before it affects their baby. No matter what they enter, the results will always be the same, zero.

FASDProof.org – The campaign landing page clearly and simply states facts on FASD and invites visitors to view the full-length videos.