Adidas launches kit teaser campaign 'It's Blue, What Else Matters?'
Adidas has launched a new commercial for the launch of the new Chelsea 2013-14 home shirt. The spot, entitled 'It's Blue, What Else Matters?', features some of the football club's biggest stars, including John Terry, Fernando Torres, Juan Mata and Demba Ba, doused in blue paint. The campaign was developed with The Corner and was released through Twitter on 5 April, as well as being shown during Saturday's match between Chelsea and Sunderland.