Wed, 12 May 2021 02:38:12 GMT
Leading independent brand and content agency, Chello, has scooped four Gold design awards and a nomination for Branding Design of the Year.
The Indigo Design Awards celebrate international design projects that break new ground in composition and layout. They award work which shines with an uncommon artistry.
Chello was awarded:
Gold for Burke & Wills whisky logo design
A thoroughly Australian whisky with a brand based on the wild but not-so-triumphant adventure of Australian explorers, Burke & Wills. The uppercase typeface speaks to the audacity of their journey, while its elegant design is inspired by the quality of the whisky. Designer Becky Gillis introduced an inverted ampersand to add an unexpected and easy-going streak to the branding. Imagery and tonal colours have been chosen to reflect the natural surroundings of the historic journey across Northern Australia.
Gold for iugis branding
iugis, pronounced 'yoo-gis', deliver sustainability solutions for businesses and with an unusual name (it’s Latin for ‘perpetual’). They needed a logomark that suggested its pronunciation. By removing the stem of the i, readers naturally pronounce iugis starting with the letter ‘u’ instead. Colour and graphics represent the three core business offerings; food waste (a circle), energy efficiency (a triangle) and water solutions (a droplet). The photography is primarily nature-based, often paired with similar colours from the brand palette, to convey the broader vision of the brand.
Gold for logo design and Gold for branding for Shef
Shef is a US-based food delivery platform which connects home cooks to expats and immigrants searching for authentic, region-specific, home-made meals. Senior Designer, Natalie Wong, took inspiration from the diacritical marks found in many written languages. A bowl appears over the ‘e’ as an upturned circumflex accent; Shef’s very own mark. The colour palette is drawn from the range of cultures featured on the platform.
Chello is very proud to work with these winning brands. It’s a testament to the collaborative and continuous relationships the agency fosters with clients in order to produce meaningful and outstanding work.
Says Chris Ross, founder of The Whisky List and Burke & Wills: “The Chello team made the scary process of turning very inadequate descriptions of an idea into something tangible and real, very easy. Their structure and skill made our part easy, and they produced an end result we are overwhelmingly happy with.”
Says Tristan Velasco, co-founder and creative director, Chello: “We’ve loved collaborating with clients to create beautiful, meaning-first design. It’s rewarding to be recognised for work that goes to the heart of what we do: simplifying complexity and creatively solving problems. It’s a credit to the team for ambitiously pushing the boundaries to deliver compelling, emotive creative.”
The lead designers across these projects were Natalie Wong and Becky Gillis, supported by copywriter Celina Siriyos, design director Sophie Taylor, illustration by William Nghiem and client services support Rosie Dingle and Archie de Sales.
More detail can be found here: https://www.chello.com.au/discoveries/straight-to-the-pool-room/view more - Awards and EventsChello, Wed, 12 May 2021 02:38:12 GMT