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Cheil WW Hosts 7th Digital Leaders Forum

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“Goodness in Digital Age”

Cheil WW Hosts 7th Digital Leaders Forum

 

 

Today, Tuesday October 8 2013, Cheil Worldwide is hosting its 7th Digital Leaders Forum titled “Goodness in Digital Age” at the headquarters in Seoul. The forum consists of three sections. “Healing”, “Creative” and “Touching”.

 

In this digital age, people often feel more stressed and depressed despite the material prosperity that they enjoy; this is what the first part, “Goodness is healing”, aims to address. It is about the digital age’s goodness which heals wounds and relieves pain.

 

The second part, “Goodness is creative”, deals with the way we deliver well-intended initiatives, such as most companies’ CSR initiatives. It means we need creative approaches to deliver the right CSR programs, as opposed to simple fund-raising campaigns.

 

The third one, “Goodness is touching” is about a prerequisite for CSR activities; in order to run effective and efficient CSR campaigns, we need to tug at peoples’ heartstrings and make them share what they feel about those campaigns.

 

The forum is in line with Cheil’s opening Good Company Solution Centre in August 2013, to consult clients on solution-providing CSR activities. Read more about it.

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lbbonline.com, Tue, 08 Oct 2013 06:56:07 GMT