Cheil Worldwide Wins Nine Lions at Cannes Lions 2019

Cheil Worldwide has won nine Lions including a Silver and eight Bronzes at Cannes Lions 2019.

Iris' 'Attack Mode' for Formula E won Silver in Entertainment Lions for Sport. For the 5th season of the electric-powered racing series Formula E, Iris came up with Attack Mode - a super Mario Kart inspired power up system - in order to enhance the viewer experience by bringing the excitement and unpredictability.

Three Bronze Lions went to Cheil Worldwide Hong Kong for series of prints for Chupa Chups entitled 'Homework,' 'Music,' and 'Tidy-up'. The Bronze Lions were awarded for Outdoor, Print & Publishing, and Industry Craft.

'Back2Life' by Cheil PengTai Beijing and Cheil Worldwide Hong Kong grabbed two Bronze Lions each from Health & Wellness, and Sustainable Development Goals category. In order to get more people in China to learn CPR, the 'Back2Life' campaign hacked the nation’s hottest online game so when gamers lost a life, they had to perform CPR on their characters to revive them.

The remaining three Bronze Lions each went to 'Firevase,' a flower vase that doubles as a fire extinguisher, by Cheil Worldwide Seoul, the 'Lose Yourself in a Book' print campaign for Penguin Book by Cheil Worldwide Beijing and Cheil Worldwide Hong Kong, and the 'Made in Korea' outdoor campaign for Samsung Electronics with Cheil Worldwide Seoul credited as media agency.