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Cheil Worldwide Appoints Mitchell Yoo as New York CEO and Head of Global Media Services

28/10/2021
Advertising Agency
Seoul, South Korea
408
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Mitchell was previously chief client and global growth officer of iCrossing

Cheil Worldwide announced today that Mitchell Yoo, previously chief client and global growth officer of iCrossing, has been named CEO of Cheil New York and head of global media services, effective immediately. Yoo will be based in Cheil North America’s regional headquarters and assumes the role of CEO for the local New York Account and Brand teams. In addition, in his capacity as Head of Global Media Services, he will spearhead Cheil North America and Cheil Europe’s media capabilities, and even further Cheil Worldwide’s, establishing a new organizational and operational standard. 

“Cheil North America is experiencing phenomenal growth and Mitchell is the perfect leader to leverage this momentum,” said Minsoo Kee, CEO, Cheil North America. “He has extensive advertising and brand experience, as well as leading organizations and operations across media and digital, particularly at iCrossing. His background and knowledge are a perfect fit for Cheil New York as we further our position as the premiere performance marketing agency through digital and social media transformation.” 

“It’s an exciting time to join Cheil during a period of extraordinary transformation,” said Yoo. “In partnership with Cheil North America, Cheil New York has a key vision to develop the most efficient and creative performance in the next digital experiential era. Our goal is to provide utmost flexibility and cross-collaborative solutions within the Cheil network that includes blue-chip subsidiaries McKinney, Barbarian, Iris North America and CYLNDR.” 

Yoo comes to Cheil New York after ten years of leading client and new growth marketing for iCrossing’s global agency network, winning Bayer US/Global, L’Oréal, Coty, Humana, and Prudential, among others. He also established and maintained global client partnerships for multiple clients, including Coca-Cola, Unilever, BMW, and Apple. 

Previously, he served as global director of Wunderman New York where he managed the global Dell SMB relationship. 

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