Cheil UK Boosts Strategic Offering

Cheil UK has appointed Joan Devereux as senior planner and strategist further bolstering the agency's planning offering.

 
Devereux, who has been working on a freelance basis with Cheil UK for the past nine months, will join the team on a permanent basis with a remit to deliver informed, integrated planning for the agency’s full client portfolio. She will report into Cheil UK head of planning Tony Evans.

 
Devereux, who joins from Bite Marketing Solutions where she was co-founder and director, has 10 years’ experience in brand strategy, delivering strategic consultancy for local and international brands.

 
Devereux cut her teeth at Publicis, developing above-the-line campaigns for household names including Garnier, KP, Renault and the Post Office.

 
Evans said: “The Cheil UK business has trebled in size in the last year, due to an increase in work from Samsung and new client wins. The appointment of Joan is a response to a need for a larger planning team to service these accounts.

 
“The skill and experience Joan brings to Cheil will be a welcome enhancement to our existing planning capabilities and will boost what is already an outstanding group of talent. Joan has been a key asset to the business for some time now and we’re delighted to have her on board as a permanent team member.”

 
Devereux added: “The prospect of being part of a dynamic team and the opportunity to join a business which is growing from strength to strength was too good an opportunity to turn down. My time here as a freelancer has given me a unique insight into life at Cheil I couldn’t be happier to be joining at such an exciting time for the agency.”

 
Devereux is the latest in a string of senior appointments which includes the promotion of Matt Pye from managing director to COO in August and Jon Buckley (ex-digital director at Mesh Marketing) who joined as head of social earlier this month.