Hobby home page
Electriclime gif
IPA Banner Open Doors
jw collective
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Cheil Poland's Money-Raiser for Malnourished Children

Creative 0 Add to collection

Cross cutlery in certain restaurants for automatic donation

Cheil Poland's Money-Raiser for Malnourished Children

Cheil Poland has launched a new campaign for the Polish Red Cross to raise money for malnourished children.

About 700,000 children in Poland are malnourished (source; Central Statical Office report “Poverty in Poland in 2012). A number of campaigns are already in place to help those children but not many of them have been successful to raise enough money. Why? Not because people are mean, but because people are “lazy” – existing campaigns require extra action, such as signing up for charities, wiring money to fund-raising organizations, etc., which becomes barriers to good intention.

Cheil Poland came up with an idea, which is part of our everyday life and does not require any additional step. When customers cross cutlery on their plates after finishing their meal at participating restaurants, staff collect the plates and add 5 PLN (1.6 USD) to the bill; crossed cutlery signals that “I am happy to donate for starving kids”.


The campaign was started rather quietly with four restaurants, and during one week, we gathered 33.  


view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Charity, Corporate, Social and PSAs, Thu, 26 Sep 2013 16:47:39 GMT