Tue, 01 Apr 2014 15:18:11 GMT
In China, research data shows that the use of paper in offices is up 7%. It is estimated that about 200 million trees were used for producing papers in China last year, a number which is a major alert to many environmental agencies in China. One such non-profit organization, Friends in China has been working with groups locally to bring more awareness to this severe issue, and recently have called for simple, practical solutions.
Cheil China has created a campaign based on a practical solution which would go beyond just raising awareness, which has been already done not only in China, but globally. The idea had to be simple enough so many office workers could do their part -, no matter how small - to try and use less paper.
Cheil China came up with the solution rather accidentally after seeing children’s crayons which would gradually fade on paper surfaces after a period of time. Inspired by this idea, Cheil China created the “Disappearing Ink, Reappearing Forest” campaign with Friends of Nature.
Working with a local manufacturer, the disappearing ink formula was made in a lab and then placed in ink cartridges which can be used in most recent ink jet printers. By Simply placing the disappearing ink in the cartridges and then re-setting the individual’s computer, all print outs will begin to utilize this ink.
The ink on the paper, when in contact with Carbon Dioxide, will then fade gradually over a period of 2-3 days. So, instead of shredding or wasting the papers, office workers are able to re-use the paper in the printer for other print outs.
Although the campaign has just started in a few offices in China, including Cheil China’s office in Beijing, the results and reactions have been positive.
Cheil China is working on getting the fading ink to be produced via other manufacturers in China for wider reach.view more - CreativeCheil China, Tue, 01 Apr 2014 15:18:11 GMT