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Cheetos Sweetos’ Launch Pokes Fun at Big Tech Announcements, and It’s Really Quite Funny

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Mock campaign from Goodby Silverstein & Partners for Cheetos’ first ever sweet treat

Cheetos Sweetos’ Launch Pokes Fun at Big Tech Announcements, and It’s Really Quite Funny

To help the Cheetos brand launch their new cinnamon-sugar-flavored, egg-shaped, just-in-time-for-Easter treat, Sweetos snacks, we wanted to launch it as a truly modern marvel. A sweet innovation. A breakthrough in modern flavor technology, destined to get the mouths of fanatics and early adopters a-watering. To do that we created a press conference hosted by an actual Frito-Lay executive, and we made films comparing Sweetos snacks to other, inferior Easter treats.

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Creative Agency

Art Director: Evan Schultz

Business Affairs: Heidi Killeen

Copywriter: Justin Ralph

Executive Producer: Hilary Coate

Group Account Directors: Brian McPherson

Head of Broadcast: Tod Puckett

Producer: Mallory Guraya

Strategist: Ralph Paone (Snr.), Zack Stergar

Production Company

Director: Sam Miller

DOP: Marc Laliberte Else

Executive Producer: Gina LoCurcio

Producer: Spencer Kehe

Production Company: Umlaut Films


Advertiser: Frito Lay

Brand: Cheetos

Chief Marketing Officer: Ram Krishnan

Director of Marketing: Pat O’Toole

Marketing Manager: Laura Beste


Edit Company: Umlaut Films

Editor: Chris Gamino

Executive Producer: Gina LoCurcio

Producer: Kelly Gibbs

Genres: Comedy, People

Categories: Food, Confectionery, Fri, 13 Mar 2015 11:38:36 GMT