Wed, 26 Apr 2017 09:55:10 GMT
BJL, 2AM and director Steve Cope have collaborated with Florette, the fresh packed salads and vegetables company, to create an uplifting new campaign to celebrate the brand’s growing credentials and the sunny environments where their leaves are grown and picked.
Steve Cope works his magic to seamlessly combine CGI and live action to tell this charming story of a journey through the sun-soaked fields of Europe, from dawn in the UK, through France and into Spain. Audiences will be introduced to an animated tractor called ‘Rocket’, who is brought to life by the sun’s energising rays and follows the sun through Florette’s farms, passing happy farmers and workers, as Nik Kershaw’s ‘I won’t Let The Sun Go Down On Me’ plays through his transistor radio.
‘Rocket’ was conceived and developed through a collaborative, creative partnership with CherryCherryVFX, Steve Cope and BJL’s Creative Director Leigh Wallace. The ad was shot on location in the Florette farms of Murcia, Spain.
Sound Design: Neil Harrington
DOP: Daniel Vilar
Director: Steve Cope
Producer: Chris Cable
Production Company: 2AM
Executive Producers: Nick Crabb / Aly Moffat
Production Manager: Gareth Crothers
Creative Director: Nico Cotta
Executive Producer: Ian Harland
Producer: Annabel Bennett
VFX Supervisor: Hugo Saunders
Post Production Company: Cherry Cherry
Editor: Phil Currie
Edit Company: Stitch
Creative Agency: BJL
Producer: Ally Gunn
Genres: Visual VFX, Dialogue
Categories: Food, Fresh fruit and vegetables2AM, Wed, 26 Apr 2017 09:55:10 GMT