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Cheery Tractor Goes the Extra Mile in New Campaign for Florette

Creative 297 Add to collection

2AM's Steve Cope works his magic with BJL and CherryCherryVFX

Cheery Tractor Goes the Extra Mile in New Campaign for Florette

BJL, 2AM and director Steve Cope have collaborated with Florette, the fresh packed salads and vegetables company, to create an uplifting new campaign to celebrate the brand’s growing credentials and the sunny environments where their leaves are grown and picked.

Steve Cope works his magic to seamlessly combine CGI and live action to tell this charming story of a journey through the sun-soaked fields of Europe, from dawn in the UK, through France and into Spain. Audiences will be introduced to an animated tractor called ‘Rocket’, who is brought to life by the sun’s energising rays and follows the sun through Florette’s farms, passing happy farmers and workers, as Nik Kershaw’s ‘I won’t Let The Sun Go Down On Me’ plays through his transistor radio.

‘Rocket’ was conceived and developed through a collaborative, creative partnership with CherryCherryVFX, Steve Cope and BJL’s Creative Director Leigh Wallace. The ad was shot on location in the Florette farms of Murcia, Spain.

Steve Cope works his magic in new Florette campaign
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Sound Design: Neil Harrington

Production Company

DOP: Daniel Vilar

Director: Steve Cope

Producer: Chris Cable

Production Company: 2AM

Executive Producers: Nick Crabb / Aly Moffat

Production Manager: Gareth Crothers

Post Production / VFX

Creative Director: Nico Cotta

Executive Producer: Ian Harland

Producer: Annabel Bennett

VFX Supervisor: Hugo Saunders

Post Production Company: Cherry Cherry


Editor: Phil Currie

Edit Company: Stitch

Creative Agency

Creative Agency: BJL

Producer: Ally Gunn

Genres: Visual VFX, Dialogue

Categories: Food, Fresh fruit and vegetables

2AM, Wed, 26 Apr 2017 09:55:10 GMT