Wed, 13 Feb 2019 11:41:27 GMT
Cheerios has launched its ‘Right on Tracks’ campaign - a content series meant to further the brand’s mission of spreading positivity.
In a time where kindness and compassion seem to be needed more than ever, Right on Tracks consists of four music videos designed to help parents, guardians or teachers spark conversations with their children or students around empathy, inclusion, and kindness.
To bring this concept to life, Cheerios and creative agency 72andSunny teamed up with The Walkmen's Walter Martin to create the four original tracks for Right on Tracks; director Johnny Kelly from Nexus Studios then crafted the unique films, pulling in the help of art collective Nous Vous and Isle of Dogs puppet master Andy Gent.
It’s All Family is meant to open kids’ eyes to other family dynamics beyond their own, touching on everything from adoption to foster siblings to parental relationships, and reiterating that everyone and every family is different and that’s okay.
Sit With Someone New encourages kids to step out of their own comfort zones to help make others feel welcome. This song shows kids that they might learn something new, or make a great friend by keeping an open mind when it comes to who they hang around.
Just Be You touches on the idea of growing up and discovering who you really are. Rather than conform, this song encourages kids to be proud of who they are – even if that might be considered “different” from those around them.
Step Up both acts as an anti-bullying rally song, as well as an easy-to-follow tool for kids who aren’t sure how to approach a situation involving a peer or classmate being picked on, whether in the classroom, on the playground, or online.
Reflecting on the process, director Johnny Kelly said: “I pulled out my inner seven year old; a very, very silly boy, and tried to make him laugh."
Composer: Walter Martin
Music Supervision: Jessica Dierauer
Editor: David Slade
Production Company: Nexus Studios
Director: Johnny Kelly
DOP: Matthew Day
Executive Creative Director: Chris O’Reilly
Senior Producer: Isobel Conroy
Production Manager: Rebecca Archer
Lead / Supervisor: Mark Davies
Character Design: Nous Vous
1st AD: George Cassavetti
Camera Assistant: Toby Goodyear
Gaffer: Max Halstead
Puppeteers: Matthew Cooper (Lead), Molly Freeman (Assistant)
Set and Props Modelling: Andy Gent (Puppets and Set)
Art Department: Marina Ralph, Mich Chippington, Robin Jackson, Nadine Patterson, Colin Armitage, Peter le Pard, Tom Sinden, Maggie Hayden, Nathalie Ellner, Jade Gerrard, Ola Kucharska
Art Department Assistant: Sofia Serrano
Studio Manager: Elizabeth Day, Jen Newman
Camera: James Alexander (BTS film)
2D Animator: Alasdair Brotherston
Compositing: hris Glew, Ewelina Freuer, Gareth Tredrea, German Diez, Gökçecan Gürsoy, Ken Hau, Peter Bailey, Robin Yoojin Rhee
Environment Design: Callum Strachan
Sound Company: Factory
Sound Design & Mix: Mark Hills
Creative Agency: 72andSunny
Executive Creative Director: Justine Armour
Creative Director: Devon Hong
Producer: Samira Mostofi
Senior Copywriter: Eric Dennis
Senior Designer: Gustavo Dao
Group Brand Director: Sveta Doucet
Brand Director: Caitlin Patrick, Alexia Schwartz
Brand Manager: Dylan Levy, Blake Eisenberg
Brand Coordinator: Anne MacKay
Director of Production: Lora Schulson
Executive Producers: Vishal Dheiman (Interactive), Julia Lafferty (Film)
Interactive Producer: Erica Kirsch
Partnership Director: Marissa Burnett
Genres: Animation, Music & Sound Design, Comedy, Storytelling, Dialogue
Categories: Food, Breakfast72andSunny LA, Wed, 13 Feb 2019 11:41:27 GMT