Cheeky New Foxtel Ads Will Definitely Resonate with You Binge Watchers Out There
Whybin\TBWA Sydney teams with Felix & Finch's Nick Ball for series of hilarious spots
Whybin\TBWA Sydney and Foxtel’s in house creative agency, Felix, have launched a major new campaign for Foxtel. Dubbed ‘Make it Yours’, the new marketing push celebrates the wonderful ways subscribers can enjoy the unrivalled breadth and depth of the world’s best programming available on Foxtel.
Whether watching on the couch, on the bus, in the restaurant, or even in the bathroom, Australians are embracing Foxtel’s content as part of the fabric of their everyday lives. Not only are everyone’s programming tastes different, but so is their behaviour when it comes to how they enjoy the content they love.
The integrated campaign includes a 2-minute cinema blockbuster to launch the upcoming season 6 of ‘Game of Thrones’, as well as five other film executions. The campaign kicked off on Sunday 20 March and will continue its rollout over the coming months.
Says Paul Bradbury, CEO Whybin\TBWA: “We are immensely proud of this first campaign that launches a new long term platform idea for Foxtel. The spirit of collaboration and creative excellence working with the Foxtel marketing team and Felix has been evident from our very first meeting”.
Says Rob Farmer, Foxtel’s Director of Content Marketing: “It's a lesser known fact that every customer can stream Foxtel anytime, anywhere, via our Anytime menu and Go app. Our unmatched investment in content also means that we offer the widest selection of the world's best new shows, from home and abroad. It's exciting to launch a long term campaign that can bring all these benefits beyond sport to life. We've had a lot of fun making it with the Whybin's team”.
view more - Creative
Composer: Jonathan Dreyfus
Sound Design: Simon Kane - Song Zu
Editor: Jo Scott - The Butchery
Post Production / VFX
Visual Effects: Drew Downes - The Refinery
Production Company: Finch
Director: Nick Ball
Producer: Julianne Shelton
Executive Producer: Rob Galluzzo, Corey Esse
DOP: Lachlan Milne ACS
Production Designer: Neville Stevenson
Creative Agency: Whybin\TBWA Sydney
CEO: Paul Bradbury
Executive Creative Director: Gary McCreadie, Wesley Hawes
Executive Planning Director: Hristos Varouhas
Art Director: Mark Tallis
Copywriter: Cameron Dowsett
Group Account Directors: Camilla Stapley
Categories: Media and Entertainment, Streaming ServicesTBWA\Sydney, Wed, 23 Mar 2016 12:34:21 GMT