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Cheeky Hilux Ad Gets Cheekier

Creative 172 Add to collection

Draftfcb Johannesburg for Toyota

Cheeky Hilux Ad Gets Cheekier

 

A previous cheeky television commercial featuring the suburban miss who takes on a tougher personality when she uses her husband’s Hilux to go shopping just got cheekier with a brand new edit to highlight Toyota’s participation in the 2013 Dakar Rally.
 
View the spot below:
 
 
Created by Draftfcb Johannesburg, the new advert joins the heroine as she emerges from the shopping centre and bumps into Toyota’s Dakar rally driver, Giniel De Villiers.
 
Having picked up his car keys by mistake, she decides to drive the even more rugged Dakar Rally Hilux home where she – once again – dispatches her husband to the kitchen to make her a sandwich.
 
Draftfcb Johannesburg sister company, Hellocomputer, has put together a web site for fans to follow the Toyota team’s progress: http://dakar.toyota.co.za.
 
Credits
 
Agency: Draftfcb Johannesburg
ECD: James Cloete
CD: Tian van den Heever
Art Director: Kyle Schoeman
Copywriter: Mohlalifi Lentsoane
Group Business Director: Mike Di Terlizzi
Account Director: Greg Baker
Strategy: Justin Cloete
Media: Gwen Bezuidenhout 

 

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Genres: Comedy, Action

Categories: Automotive, Cars

FCB US, Thu, 01 Nov 2012 11:57:23 GMT