Ogilvy North America
Thu, 28 Jan 2016 17:15:19 GMT
A staggering 1 in 3 Americans has prediabetes, which if not addressed, will lead to type 2 diabetes.
This week, in partnership with the Ad Council, ADA, AMA, and CDC, Ogilvy New York is launching an innovative effort to create action and awareness amongst the 86 million Americans affected by prediabetes.
The message is simple but strong: No one is excused from prediabetes.
Ogilvy's 'Real Time Test' creative is the first of its kind and allows the audience to take a prediabetes risk test in a 60-second TV or radio commercial. Instead of simply educating viewers, the agency pushes action in the moment and get results from that action. The test was also picked up and adopted by Good Morning America last week, as seen here.
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Other campaign creative includes TV, radio, contextual print, digital, and social — driving individuals to take the prediabetes risk test online at DoIHavePrediabetes.org and learn more about the risk factors and long-term complications associated with the condition.
Ogilvy is hopeful this campaign will help ignite positive change in the public to reverse prediabetes before it develops into something more serious. Because the reality is that the majority of the public does not take prediabetes seriously enough.
Account Director: Corinne Lowry
Advertiser: Ogilvy & Mather New York
Brand: Ad Council
Art Director: Monica Apodaca
Creative Director: Ryan Wagman & Michael Paterson
Head of TV / Production: Lee Weiss
Creative Agency: Ogilvy New York
Categories: Health, Corporate, Social and PSAsOgilvy North America, Thu, 28 Jan 2016 17:15:19 GMT