M&C Saatchi London
Tue, 31 Mar 2015 08:50:08 GMT
M&C Saatchi has created a vibrant and distinctive campaign for Transport for London (TfL), designed to equip customers with valuable fares and ticketing knowledge to help them get the most out of using the London transport network.
Running from 30 March across OOH, press, digital display, and digital outdoor, the campaign consists of a range of posters, each designed by illustrator, Rob Bailey.
Each ad communicates a piece of helpful, relevant information (with a hint of humour) to aid customers in understanding how best to pay for travel, including advice on off-peak travel, contactless card payment, Oyster card refunds, daily fare capping and refunds on delayed journeys.
Grant Parker, Head of Art at M&C Saatchi, commented: “Distilling each message down and using the simplicity of Rob Bailey’s illustrations enables us to deliver complex information in a clear and succinct way. By using a limited colour palette, we were able to keep the work graphically clean and uncluttered”
Chris Macleod, Marketing Director at Transport for London, added: “By providing our customers with hints and tips in a clear and simple way, we hope they’ll get the best use and value from the network.”
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Media Agency: MEC
Planner: Claire Ries
Art Director: Gary Monaghan, Grant Parker
Copywriter: David Fleetwood
Creative Agency: M&C Saatchi
Designer: Andy Harris / Sam Burns
Executive Creative Director: Elspeth Lynn
Illustrator: Rob Bailey
Planner: Sophie Davies
Advertiser: Transport for London
Categories: Travel, TourismM&C Saatchi London, Tue, 31 Mar 2015 08:50:08 GMT