Peach
Hobby home page
liahome
Electriclime gif
IPA Banner Global Recognition
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Check Out These Useful Travel Tips in M&C Saatchi's Colourful TfL Campaign

Creative 961 Add to collection

Rob Bailey illustrates vibrant ads sharing useful information on travelling

Check Out These Useful Travel Tips in M&C Saatchi's Colourful TfL Campaign

M&C Saatchi has created a vibrant and distinctive campaign for Transport for London (TfL), designed to equip customers with valuable fares and ticketing knowledge to help them get the most out of using the London transport network.

Running from 30 March across OOH, press, digital display, and digital outdoor, the campaign consists of a range of posters, each designed by illustrator, Rob Bailey.

Each ad communicates a piece of helpful, relevant information (with a hint of humour) to aid customers in understanding how  best to pay for travel, including advice on off-peak travel, contactless card payment, Oyster card refunds, daily fare capping and refunds on delayed journeys.

Grant Parker, Head of Art at M&C Saatchi, commented: “Distilling each message down and using the simplicity of Rob Bailey’s illustrations enables us to deliver complex information in a clear and succinct way. By using a limited colour palette, we were able to keep the work graphically clean and uncluttered”

Chris Macleod, Marketing Director at Transport for London, added: “By providing our customers with hints and tips in a clear and simple way, we hope they’ll get the best use and value from the network.”



view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Media Agency

Media Agency: MEC

Planner: Claire Ries

Creative Agency

Art Director: Gary Monaghan, Grant Parker

Copywriter: David Fleetwood

Creative Agency: M&C Saatchi

Designer: Andy Harris / Sam Burns

Executive Creative Director: Elspeth Lynn

Illustrator: Rob Bailey

Planner: Sophie Davies

Client

Advertiser: Transport for London

Categories: Travel, Tourism

M&C Saatchi London, Tue, 31 Mar 2015 08:50:08 GMT