CHEAT’s Joseph Bicknell Grades Powerful New Under Armour Spot

CHEAT’s Joseph Bicknell worked closely with Cinematographer Rina Yang to finish a new spot for Under Armour, launching a new range of apparel.

Shot in Tokyo and directed by Kensaku Kakimoto, the film weaves the different lives of the Japanese megastar Noritomi: actress, model, dreamer, human. With visceral performances and bold, colourful cinematography; it’s a great insight into how sport can clear even the busiest of minds.