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Wed, 05 Sep 2018 02:58:04 GMT
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CHE Proximity Named Effective Agency of the Year Title at 2018 Effie Awards
The Effies took place at ICC's Parkside Ballroom in Darling Harbour in Sydney last Thursday night
Two Golds were presented to
Richards Rose for Mitsubishi Motors campaign "Moving from #6 to #3: How
Mitsubishi is having the time of its life".
Two Golds were also presented to Ogilvy Australia for Kimberly Clark Australia campaign "Let's Move On".
One Gold went to Host/Havas for Defence Force Recruitment campaign
"How transforming the Defence Force's approach to recruitment delivered
record returns", which also went on to claim the coveted Grand Effie.
The
judges commented that the Host/Havas campaign stepped beyond the
traditional model and positioned the Australian Defence Force as a 21st
Century employer through an "exceptionally impressive and well told
story".
"It's so hard to change a person's mindset, let alone get tangible behaviour or action, such as enlisting, and yet this campaign has done that," the judges said.
The ceremony, which took place at ICC's Parkside Ballroom in Darling Harbour in Sydney on Thursday night, delivered a further 14 Silver and 14 Bronze awards. This brings the total number of agencies awarded for outstanding measurable results to 16 and the number of clients to 21.
Additional Gold winners include:
- TBWA\Sydney for M.J.Bale campaign "Coolest Suit on the Planet";
- The Works for Optus campaign "Bolt, a marathon story: a long term strategy for a world class network;
- The Monkeys for Beam Suntory campaign "How questioning the unquestionable breathed new life into Canadian Club;
- The Monkeys for Meat & Livestock Australia campaign "How bringing people together delivered record profits for Lamb; and
- CHE Proximity for Swann Insurance campaign "Inconvenience Stores - Turning an everyday errand, into another reason to ride".
Commenting
on the Effective Advertiser Award, which was presented to ALDI
Australia, the judges said: "ALDI is a very impressive example of
effectiveness through total alignment of purpose. It's very clear that
the organisation is totally aligned with their marketing department and
that the marketing department is totally aligned with their agency."
Mark
Green, chair of The Communications Council, said that each year, the
quality of the cases raises the bar for creatives and strategic
thinkers, and delivers increasing value to clients' businesses.
The full list of Gold Effie Winners by Category is as follows:
Retail / Etail
TBWA\Sydney - M.J.Bale - Coolest Suit on the PlanetOther Consumer Goods
Richards Rose - Mitsubishi Motors - Moving from #6 to #3: How Mitsubishi is having the time of its lifeHealth and Wellbeing
Ogilvy Australia - Kimberly Clark Australia - Let's Move OnOther Services
The Works - Optus - Bolt, a marathon story: a long term strategy for a world class networkReturn on Investment
Richards Rose - Mitsubishi Motors - Moving from #6 to #3: How Mitsubishi is having the time of its lifeThe Monkeys - Beam Suntory - How questioning the unquestionable breathed new life into Canadian Club
Insight & Strategic Thinking
Ogilvy Australia - Kimberly Clark Australia - Let's Move OnMarketing Solutions Other Than Advertising & PR
CHE Proximity - Swann Insurance - Inconvenience Stores - Turning an everyday errand, into another reason to rideLong Term Effects
Host/Havas - Defence Force Recruitment - How transforming the Defence Force's approach to recruitment delivered record returnsThe Monkeys - Meat & Livestock Australia - How bringing people together delivered record profits for Lamb
All case studies will be online at effies.com.au from 31 August 2018.
The
Communications Council would like to thank its sponsors and supporters
for their generous support, including: Marquee Sponsor Think TV,
Displayground, Facebook, Healthcare Communications Council, Trapdoor
Productions, and UnLtd.
VIEW THE FULL LIST OF WINNERS - 2018 Effie Award Winners (1) - effie.pdf
