The 2018 Tangrams Effectiveness@Spikes awards
winners have been announced this evening at an Awards Show in Suntec,
Singapore, bringing Day 1 of Spikes Asia to a close.
The Tangrams are
Asia Pacific's foremost regional effectiveness and strategy awards
showcasing the most effective brand communications from across the
From over 500 entries 92 awards were presented including 3
Platinum awards, 33 Gold, 28 Silver and 28 Bronze Awards. Evaluated by a
jury of top client and agency professionals the entries were submitted
from 16 countries with Indian companies leading the way, followed
closely by China.
CHE Proximity, Australia has been recognised as
Digital Strategy Agency of the Year and Effectiveness Agency of the
Year with PHD Auckland, New Zealand awarded the Media Strategy Agency of
the Year. The coveted Tangrams Network Agency of the Year was awarded
to the Mindshare Network.
The Effectiveness jury, led by David Porter, VP, global media,
Unilever awarded 29 Tangrams including a Platinum 11 Gold, 8 Silver and 9
Says Porter: "This was a
challenging year for companies entering the Tangrams Media Effectiveness
awards. Entries are getting stronger and are coming from a broad
spectrum of markets and industries. The winning entries are a strong
reminder in these days of digitisation and performance metrics, that
success stems from a great idea, having a great story to tell. In the
case of our Platinum Award winner, winning agency The Womb took a
marketing brief and turned it into an incredibly successful product:
Saregama Carvaan. It offers proof if you needed it that the largest
agency groups do not have a monopoly on wisdom."
Chu, director of digital and analytics, Asia Pacific Region,
Kimberly-Clark Asia Pacific Headquarters led the Data & Analytics
jury to award a Platinum, 2 Gold, 5 Silver and 2 Bronze Tangrams. This
jury also reviewed entries into the e-Commerce category recognising 5
Gold and 3 Silver Tangram Awards.
Chu: "All the entries have demonstrated sophisticated uses of consumer
data and insights to generate successful brand engagement and ecommerce
conversion via better consumer targeting and content optimization.
Special credit goes to the "Billion point giveaway" project by Virgin
Australia, which the panel has voted as the platinum award winner for
its innovative social content and engagement effort based on an
interesting piece of consumer insight."
From a shortlist of 42
entries the Digital Strategy jury, led by Ruth Stubbs, global president,
iProspect awarded 5 Gold, 7 Silver and 9 Bronze Tangrams.
Tan, global media director, McDonald's led the Media Strategy Jury,
awarding a Platinum Tangram Award to Mindshare, Australia for its
campaign 'The Prison Rat That Stole No. 1' along with 10 Gold, 5 Silver
and 8 Bronze awards.
Following the Awards Show a dedicated two
day effectiveness programme takes place throughout the Spikes Asia
Festival, providing opportunities for attendees to hear from the biggest
names in the industry. Shortlisted entry case studies will be
presented, daily brand panels each morning along with an Inside the Jury
session with Simon Cook, VP creative excellence, Cannes Lions, Wendy
Hogan, CX and marketing strategy director, APAC and Kaveri Khullar,
marketing director, Mastercard Southeast Asia, Oracle Corporation.VIEW THE FULL LIST OF WINNERS