CHE Proximity Named Among Top 10 Contagious Pioneers 2020

Contagious has once again rounded-up the 10 best and bravest agencies on the planet for its annual Pioneers list. CHE Proximity has been named in the list for the third year running based on NRMA ‘Safety Hub’.

The Australian insurer and roadside assistance provider NRMA created an app that rewards its customers for taking precautions against disasters. NRMA invited 156,000 high-risk Australians to download its Safety Hub app and then alerted users to things like incoming rain storms. The insurer also set users tasks, such as clearing clogged gutters and replacing fire safety equipment, which would reduce the likelihood of them making a claim after heavy weather. Those who provided picture evidence that they has completed tasks were rewarded with cash prizes transferred into their accounts. For some tasks, which required a set of skills, NRMA organised for a professional to do the job instead.

Contagious creates this list by rigorously analysing the campaigns featured on Contagious I/O, its online intelligence tool.

Agencies are evaluated on a range of metrics, including the number campaigns featured on I/O over the past year and whether the agencies are represented by work for numerous clients or just one.

But it all comes down to the work, as it should.

The 2020 Contagious Pioneers (in alphabetical order) are:

Africa, São Paulo
BETC, Paris
CHE Proximity, Australia
Colenso BBDO, Auckland
Dentsu Webchutney, India
Droga5, New York
Happiness, Brussels
McCann, New York
The Brooklyn Brothers, London
VMLY&R, Kansas City

Commenting on this year’s Pioneers list, Alex Jenkins, Contagious’ editorial director, said: “We only cover a small proportion of the campaigns that we see. To make it onto I/O consistently, to create campaigns that serve as inspiration for the industry, and to do it for numerous clients, takes dedication and talent. That’s what we’re recognising and rewarding with our Contagious Pioneers list.” Continue reading on Contagious…