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CHE Proximity Leads the Australian Agency Pack at Shortlist Stage of Epica Awards 2018

09/11/2018
Advertising Agency
Melbourne, Australia
28
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CHE Proximity nets six finalists out of a total 13 from Australia
Epica, which is represented by Campaign Brief in Australia and New Zealand, has announced the shortlisted entries for the 2018 competition.

Australia has secured 13 finalists led by CHE Proximity with six. CHE Proximity has been shortlisted twice for Carsales.com.au "AutoAds", twice for Swann Insurance "Inconvenience Stores" and once each for Cochlear "Hearprint" and Lego "Making the List".

Leo Burnett Melbourne has scored three finalists, two for Hanes Brands Australasia "Bonds 'Mash Up" and once for SPC Ardmona "Goulburn Valley Food Tours". Host/Havas has scored two finalists for Palau Legacy Project "Palau Pledge".

Aussie agencies that scored one finalist each include Emotive for Audible.com.au "Said I Read You... But I Lied" and Fenton Stephens for Master Builders Association of Victoria with the 3 parts campaign "Somebody should have asked".

These finalists will go through to the grand jury, which meets in Amsterdam from 12-14 November. Gold and Grand Prix winners will be awarded during a ceremony at the KIT Royal Tropical Institute on the evening of November 15.

Silver and Bronze winners will be published on the Epica Awards website the next day, November 16.

The Epica jury is composed of editors and senior reporters from the world's leading magazines covering creativity and communications. They are supported by an online jury of 300 journalists from specialist titles in fields such as post-production, VR, design, luxury and fashion. See www.epica-awards.com for a full list of jury members.

This year Epica received 4020 entries from 69 countries, a 20% increase on the previous year despite difficult market conditions. This was driven by the return of the Publicis Groupe networks, plus an enthusiastic response from Germany and Latin America. Indeed, the highest number of entries came from Germany, followed by the United States and France. New countries this year included Iran and Morocco. In terms of networks, BBDO and McCann Worldgroup were particularly well represented.

Congratulations to all the shortlisted entrants. Agencies who entered work that did not make it onto the shortlist should bear in mind that selected noteworthy entries are also featured in our annual Epica Book, giving each piece of work an additional chance to shine. The book will be released in September 2019.

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