Epica, which is represented by Campaign
Brief in Australia and New Zealand, has announced the shortlisted
entries for the 2018 competition.
has secured 13 finalists led by CHE Proximity with six. CHE Proximity
has been shortlisted twice for Carsales.com.au "AutoAds", twice for
Swann Insurance "Inconvenience Stores" and once each for Cochlear
"Hearprint" and Lego "Making the List".
Burnett Melbourne has scored three finalists, two for Hanes Brands
Australasia "Bonds 'Mash Up" and once for SPC Ardmona "Goulburn Valley
Food Tours". Host/Havas has scored two finalists for Palau Legacy
Project "Palau Pledge".
Aussie agencies that
scored one finalist each include Emotive for Audible.com.au "Said I Read
You... But I Lied" and Fenton Stephens for Master Builders Association
of Victoria with the 3 parts campaign "Somebody should have asked".
These finalists will go through to the grand jury, which meets in
Amsterdam from 12-14 November. Gold and Grand Prix winners will be
awarded during a ceremony at the KIT Royal Tropical Institute on the
evening of November 15.
Silver and Bronze winners will be published on the Epica Awards website the next day, November 16.
Epica jury is composed of editors and senior reporters from the world's
leading magazines covering creativity and communications. They are
supported by an online jury of 300 journalists from specialist titles in
fields such as post-production, VR, design, luxury and fashion. See
www.epica-awards.com for a full list of jury members.
year Epica received 4020 entries from 69 countries, a 20% increase on
the previous year despite difficult market conditions. This was driven
by the return of the Publicis Groupe networks, plus an enthusiastic
response from Germany and Latin America. Indeed, the highest number of
entries came from Germany, followed by the United States and France. New
countries this year included Iran and Morocco. In terms of networks,
BBDO and McCann Worldgroup were particularly well represented.
to all the shortlisted entrants. Agencies who entered work that did not
make it onto the shortlist should bear in mind that selected noteworthy
entries are also featured in our annual Epica Book, giving each piece
of work an additional chance to shine. The book will be released in