‘Posties’ marks the first campaign of the new platform created by CHE Proximity for eBay since its appointment as creative agency earlier in 2019.
eBay is the country’s most visited online shopping site, with two out of three Aussies having made purchases within the last twelve months. That equals a lot of deliveries. Thousands in fact. All happening in Australia every day. Yet to most, this process is hidden. So, CHE Proximity decided to shine a light on the delivery room and the people that have more insight into our online shopping habits than anyone else: Posties.
The two films take us behind the curtain and allow us a look at the day-to-day life of our beloved posties; the tea break banter, the predicaments they find themselves in when out and about making deliveries, and of course, who’s ordered what and for how much. A third film will be released in the lead up to Christmas.
Says Ant White, chief creative officer, CHE Proximity: “We all know that Aussies love a bargain and hate to feel ripped off. This campaign reminds us that eBay is the undisputed one-stop shop for everything Australia wants and needs, every day – and at some of the best prices.”
The light hearted films were directed by Tony Rogers from Guilty. The TVCs will roll out until Christmas and will be accompanied by radio, OOH and social.
Says Wesley Hawes, executive creative director, CHE Proximity Sydney: “The humble Aussie posties remain neutral in the online retail war. Although unbiased, they know everything about the nation’s shopping habits, with millions of parcels passing through their dexterous fingers daily. This new platform from eBay shows us what really goes on behind-the-scenes.”