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Chase McDaniel Pays Tribute to the Glass Bottle with 'Better in a Glass' Video

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VaynerMedia and Eva Nosidam Productions shares the benefits of choosing glass for O-I Glass manufacturer

Chase McDaniel Pays Tribute to the Glass Bottle with 'Better in a Glass' Video

Besides your drink tasting better when packaged in a glass, holding a glass bottle is a different experience than drinking from a can. And, whether it makes you feel a little classier or brings back memories, the tangible feeling of drinking out of a glass bottle is quite unique. However, not every consumer knows the benefits of choosing glass, so O-I Glass wanted to find a way to share this message that’s engaging and resonates with consumers.

What better way to share that message, than by launching a music video? Done in partnership with O-I Glass, country music artist Chase McDaniel launched a music video for his new single ‘Better in a Glass.’ 

After discovering the song in March, O-I Glass was drawn to the song’s message around nostalgia and memory, and even found parallels to their own ethos. With over 100,000 thousand streams to date, it was clear this song resonated with a larger audience. So, the brand and Chase McDaniel joined forces to reach consumers in a way that’s catchy, engaging and some might even say, unconventional for a brand. 

The full music video can be seen today on Chase McDaniel’s YouTube channel. And to really drive this home, the brand has also partnered up with TikTok influencers to help spread the word in their own way.

This collaboration was led by O-I Glass’ agency of record, VaynerMedia, and production partner Eva Nosidam Productions. 

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Client

Client: O-I Glass

Global Integrated Comms Sr Director: Marie-Laure Susset

Global Marketing Comms Leader: Christine Labardee

Content Strategist: Jess Baker

Agency

Agency: VaynerMedia

CEO: Gary Vaynerchuk

CCO: Rob Lenois

SVP: Lisa Harap

VP, Group Account Director: Matthew Schuierer

Senior Account Executive: Kelly Appelmann

Director, Project Management: Juliette Hashemi

Project Manager: Nathalie Fernandes

Creative Director: Lauren Bolger

Head of Music Strategy: Mike Boyd

Artist Engagement Coordinator: Tyler Walsh

Project Manager: Jamal Harris

SVP, Global Head of Partnerships & Growth: Peter Chun

Creative Platform Strategist: Brittney Diamond

Partnerships Associate: Shirley Wu

Director, Media: Nate Schoeffler

Associate Director, Investment Media: Kaily Groover

Manager, Media: Gianna Teodoro

VP, Strategy: Jason Chan

Production

Production: Eva Nosidam

Chief Production Officer: Maya Brewster

Executive Producer: Mat Hollis

Executive Producer: Laura Shea

Senior Producer: Dan Veet

Director/Editor: Logan Meis

Singer and Composer

Singer/Songwriter: Chase McDaniel

Composer/Songwriter: Jerry Alan Jacobs

VaynerMedia, Tue, 03 May 2022 08:55:00 GMT