Chase Home Lending Gets Couples Talking Money for 'Closer to Home' Campaign

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VaynerMedia enlists real estate expert Ryan Serhant to get couples talking about money and finances
Chase Home Lending Gets Couples Talking Money for 'Closer to Home' Campaign

According to a recent report from the National Association of Realtors (NAR), 53 percent of first-time homebuyers were married couples, and 17 percent were unmarried couples. Purchasing a home as a duo is a commitment - and one that requires you to get comfortable talking about money and finances with your significant other.

Often, couples avoid the ‘money talk,’ which is a crucial part of the homebuying journey. Chase Home Lending teamed up with strategic agency partner VaynerMedia and Ryan Serhant, from Bravo’s hit real estate show, ‘Million Dollar Listing,’ to tackle the sometimes tough subject of money in a fresh/fun video campaign. 

In a newlywed-style challenge, dubbed ‘Closer To Home,’ Ryan asks four couples a variety of questions about their finances and homebuying goals. Questions asked include:

  • What do you look for in a home? (Bigger house vs. shorter commute?)
  • How much do you have saved for a down payment?
  • How much can we comfortably afford?
  • How far above your budget would you be willing to offer in a bidding war?
  • Do you feel that you are still ready to buy a house together?

With each matching answer, the couples ‘move one step closer to home,’ until they ‘make it home,’ with aligned perspectives about money and home ownership. The campaign brings a sometimes-awkward conversation to light and how financial discussions don’t have to be taboo in order to achieve homeownership goals.

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Agency: VaynerMedia

Client: Chase | Home Lending

Campaign: Closer to Home Challenge

Chief Production Officer: Aaron Kovan

Creative Director: Kyle Arango

Senior Art Director: Allison Navon

Senior Copywriter: Jessica Lomasson

Senior Producer: Chloe Heller

Director of Project Management : Raquel Carrasquillo

VP, Group Account Director: Lauren Gross

Account Director: Matthew Schuierer

Senior Account Executive: Caroline Leonard

VP, Integrated Strategy: Jason Chan

Production

Production Company: Vayner Productions

Executive Producer: Mat Hollis

Producer: John Sepe

Director: Carrie Stett

Line Producer: Alexia Oldini

Prod. Manager: Dan Petty

1st AD: Dayna Schutz

1st Team PA/2nd AD: Andrew Bolzman

Director of Photography: Danny Grunes

Editing

Editorial: VaynerProductions & RPS

VaynerProductions

Editor: Jamie Unruh

Producer: Russell Green

RPS

Editor: Aaron Tompkins

Assistant: Tom Mika

Producer: Jenny Greenfield

RPS Flame: Eddie Reina

RPS Flame producer: Barbara Kontarovich

Colour @ Co3: Jamie O'Bradovich

Brand Partners

Executive Director: Nancy Demuch

VP, Brand and Advertising: Michael Donahoe

Executive Creative Director: Amee Shah

Executive Director: Melissa Webb

VP, Senior Marketing Manager, Digital: Kerrie Alutto

Genres: People, Dialogue

Categories: Real Estate, Online Platforms

VaynerMedia, 5 months ago