VMLY&R - North America
Tue, 31 Aug 2021 14:47:39 GMT
The Chase Elliott Foundation has joined forces with NAPA AUTO PARTS and Hendrick Motorsports to greatly expand the fifth edition of its ‘DESI9N TO DRIVE’ art collaboration with Children’s Healthcare of Atlanta (Children’s) to include a full design makeover of Chase Elliott's driver uniform and No. 9 race car for the upcoming NASCAR Cup Series race at Darlington Raceway on September 5th. VMLY&R is the agency behind the creative work.
Sketched designs by Children’s cancer patients will be depicted on Elliott’s racing suit, gloves, shoes and helmet in addition to a full paint out of the No. 9 NAPA AUTO PARTS Chevrolet Camaro ZL1 1LE. Plus, similar to previous DESI9N TO DRIVE collaborations, the Alpinestars racing shoes of Elliott’s three Hendrick Motorsports teammates—Kyle Larson, William Byron and Alex Bowman—will also feature one-of-a-kind sketched designs by Children’s patients.
The DESI9N TO DRIVE program has raised and donated over $160,000 to Children’s from the auction of autographed racing shoes and corporate partner support in its first four years.
Several of the items will be auctioned off via The NASCAR Foundation’s auction page on eBay beginning Sept. 2nd, three days before the Darlington race, and closing on Sept. 8th. Each of the items will include an authenticated autograph of the respective driver prior to delivery to the winning bidder.
All auction proceeds go to the Chase Elliott Foundation to benefit the Aflac Cancer and Blood Disorders Centre of Children’s as September is designated as National Childhood Cancer Awareness Month.
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Categories: Charity, Corporate, Social and PSAsVMLY&R - North America, Tue, 31 Aug 2021 14:47:39 GMT