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Creative in association withGear Seven
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Charity SHOUT's New Music Video Is Sure to Put a Smile On Your Face
04/09/2015
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Ola! Films' Chris Saunders teams up with Net#work BBDO for a vibrant new promo
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Director Chris Saunders and the whole Ola! Films team rolled up their sleeves on SHOUT SA’s latest SMILE campaign, launched on 1st of September. Under the direction of Chris Saunders, the music video for SMILE takes a different slant from SHOUT’s previous in-your-face messages against crime. This time, the focus is on the source of the problem, the importance of access to libraries and education which comes through loudly in this vibrant new video.

Shot on a shoe-string budget and supplemented by resources from Ola! Films, Net#work BBDO and the cream of South Africa’s celebrity crop, the music video will make you SMILE. No stranger to edgy music videos, Saunders pulls the piece together with flash, style and an infectious sense of fun – a departure from the necessary seriousness of the previous two campaigns. Written by Mi Casa and SHOUT co-founders, Kabelo and Danny K, the song’s originality makes for fresh, upbeat listening. With slick, dance routines from the V.I.N.T.A.G.E dance crew, both the song and music video will have South Africans humming.



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