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Group745
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Creative in association withGear Seven
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Channel Your Inner Voyeur with Darewin's Interactive 'Bates Motel' Experience

31/03/2015
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'#DerriereLeMur' campaign puts you into the skin of Psycho's Norman Bates

For season 3 of Bates Motel, the Psycho prequel, 13ème RUE and entertainment agency Darewin put you in the skin of Norman Bates—the series’ disturbing protagonist—and gives you exclusive access to the premiere episode

Young Norman Bates takes pleasure in watching the clients of the Bates Motel from behind his bedroom wall. But today, you’re the voyeur. With this interactive experience, slip into his shoes and take a glimpse #DerriereLeMur (Behind The Wall) on.

Bates Motel is the modern prequel of Hitchcock masterpiece Psycho. After the mysterious death of her husband, Norma Bates starts a new life in the small town of White Pine Bay with her 17-year-old son Norman, with whom she shares a strange and intimate bond.

With #DerriereLeMur, 13ème RUE, part of NBCUniversal Group, provides a powerful, interactive experience that plunges you into their enigmatic world.

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