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Channel 5 Selects Fonix for 2 Year Agreement on Mobile Interactive Services

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Partnership to develop engagement between Channel 5’s audience through mobile interactive services

Channel 5 Selects Fonix for 2 Year Agreement on Mobile Interactive Services

Fonix, leader in mobile messaging, payments and telephony and Channel 5, one of Britain’s largest commercial broadcasters, today announced a two year partnership.

The deal is focused on developing engagement between Channel 5’s audience through mobile interactive services, driving returns for the broadcaster and value to the audience.

Using a suite of Fonix solutions including mobile messaging and payments layered with data analytics and marketing services, Channel 5 is providing viewers with an opportunity to interact and engage with formats through an increasingly optimised and value added experience.

“We have some of the most popular interactive formats that TV has to offer. We need our partners to be technically and operationally flawless whilst supporting us strategically around new initiatives. We have undergone a market wide supplier review process and are very pleased to have appointed Fonix to work with us moving forward.’’ said Joanna Cox, Acting Head of Commercial Partnerships, Channel 5.

Rob Weisz, CEO of Fonix Mobile commented, “Channel 5 is forward thinking, innovative and expert in the interactive mobile space. Our relationship with Channel 5 allows us to work collaboratively to drive key objectives and introduce new initiatives like data driven marketing and optimisation – we have a number of very exciting initiatives to introduce over the coming months.”

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Categories: Mobile Network, Consumer Electronics

lbbonline.com, Mon, 01 Sep 2014 12:21:36 GMT