Creative in association withGear Seven

Channel 4 Rebrands with Series of Awesomely Unpredictable Idents

4Creative teams with ManvsMachine, Studio AKA, BlinkInk and more to launch eclectic new look

Channel 4 has today unveiled a network rebrand including a refresh of its digital channels and a brand spanking new look for E4.

The network rebrand will unify the digital channel portfolio consisting of More4, Film4, 4Music, 4Seven and E4 whilst maintaining their strong individual brand personalities. In addition, the Channel 4 corporate logo will also evolve from the multi-coloured 3D design to the timeless 2D Lambie-Nairn design. The new logos will all incorporate the iconic 4 more prominently, emphasising they are all part of the Channel 4 family.

The new E4 logo, which was last refreshed in 2013, will keep its purple colour and will have eight new opticals to showcase the mischievous, rebellious personality of the popular youth-focused digital channel. There will also be 19 new on-air idents produced by a diverse mix of talented creatives from across the UK. The fun collection of unique films and animations each with its own quirky take on the new E4 logo, brings a fresh creative energy to the E4 viewer experience.

The work has been led by Channel 4’s award winning in-house creative agency, 4Creative, in collaboration with selected creative partners, including ManvsMachine.

The new logos will be visible on-screen from Thursday 27th September 2018.

Dan Brooke, Chief Marketing & Communications Officer at Channel 4, said: “Whether you’re tuning into The Big Bang Theory on E4 or watching the latest Film 4 feature at the cinema, we want to remind viewers that they are enjoying fantastic content from Channel 4’s portfolio. The E4 rebrand also gives talented emerging filmmakers and animators from across the UK a platform to showcase their superb work.”

Alice Tonge, Head of 4Creative, said: “Our channel brands have strong visual identities of their own, but now, with so many channels and so much noise, we need more than just the number 4 to unite our brand family. With E4, in a world where online is forever changing and innovating, we wanted to create a brand identity that feels less structured and predictable, so we have 19 different idents created by people all over the UK. The eclectic mix, which all reveal the new E4 logo in different ways, are a chance to not only showcase the new identity but to remind people why they are watching E4 by entertaining them.”

Full Credits


ECD: Alice Tonge

Creative Directors: Dan Chase (More4 and Film4), Will Clark (E4)

Design Director: Tim Fellowes

Designers: Dan Bown, Patrick Carroll, Tim Fellowes, Brendon O’Dwyer, Kevin Price, Ben Smith

Head of Production: Clare Brown

Executive Producer (Development Phase): Shananne Lane

Executive Channel Producer: Jason Delahunty

Senior Producer, Project Lead: Louise Oliver

Producers: Selena Cunningham, Shizuka Hata

Senior Digital Producer: Christos Savvides

Digital Production Assistant: Kelly Lacroix

Corporate Rebrand Project Manager: Helen Prangnell

Group Business Director: Matt Berry

Channel 4 Marketing

Head of Marketing: James Walker

Deputy Head of Marketing: Laura Ward

Group Marketing Managers: Grace Ayres, Harry Dromey

Strategy: James Hamilton


Design Agency: ManvsMachine

4Music / The Box Plus Network

Designers: Daniel Wood, Francois Cassin, Kat Tarsouli

Marketing Director: Melissa Fretwell

Managing Director: Matt Rennie

E4 Idents           


Production: Studio AKA

Dir: Kristian Andrews

Sound Design: Dave Pape

New Breed          

Production: Studio AKA

Dir: Marcus Armitage

Music & Sound Design: Dave Pape

Space Station    

Production Company: Blinkink

Director: Elliot Dear

Exec Producer: Bart Yates

Producer: Hugo Donkin

Lead Model Maker: Emma Rose Dade

Model Maker: Elliot Dear

Laser Cutting: Lasermake

Production Coordinator: Maria Kolandawel

DoP & Motion Control: Max Halstead

Lighting Assistant: Will Kay

Grade, Compositing & Sound:Elliot Dear     


Production company: Blinkink

Directors: Parabella

Exec Producer: Bart Yates

Producer: Hugo Donkin

Model Maker: Michael Please

Model Maker: Daniel Ojari

Model Maker: Catherine Prowse

Model Maker: Rebecca Sloan

DoP: Hugo Donkin

Construction: David O'Neill

Compositors: Daniel Ojari & Michael Please

Music & Sound: Ben Please & Beth Porter  


Production company: Time Based Arts

Directors / Lead CGI - H Block

Nuke - Matt Shires 

Animation - Nick Smalley 

Houdini - Mike Battcock 

Grade - Simone Grattarola 

VFX Producer - Chris Aliano 

Music & Sound Design: Dave Pape

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