Channel 4 - 4Sales
Mon, 08 Mar 2021 11:32:43 GMT
In celebration of International Women’s Day 2021 Channel 4 is paying homage to the powerful achievements of an array of inspiring women across its platforms, with the accompanying hashtag #ChampioningWomensVoices.
On Monday 8th March the broadcaster is handing over its airwaves to the following selection of remarkable women in celebration of the important role they have played during the pandemic. They will share their stories with Channel 4 viewers throughout the day’s schedule via special continuity announcements aired together with a bespoke Channel 4 ident.
Channel 4 will celebrate these women and their stories across its social channels with a series of posts highlighting their impressive stories.
Zaid Al-Qassab, CMO and inclusion and diversity director, Channel 4 said: “We’re hugely proud to be handing over the mic on International Women’s Day to such talented and inspiring women, highlighting their incredibly powerful achievements and providing a national platform for their important stories.”
All 4 is #ChampioningWomensVoices throughout March with a curated collection of titles celebrating female stories and experiences – these will take over the All 4 homepage on Monday.
The streaming service’s devoted section, which will remain available beyond International Women’s Day and after Women’s History Month has concluded, sees a broad collection of female led shows from real stories and cutting edge comedy to documentaries and film where women both on screen and behind the camera are placed at the heart of the content.
This is reflected in Film4’s peak time schedule on Monday which is made up of a series of films centred around female-focussed stories, with women featuring prominently both on and off screen, including Oscar nominated Hidden Figures.
Off-air Channel 4 is championing the day with a programme of events for its staff and partners.