Change UK – The Independent Group have chosen The&Partnership as their full-service marketing communications agency. The agency will provide strategic advice, creative advertising, design, data analytics, media planning and media buying services to the new political party.
The&Partnership’s first piece of work for Change UK – The Independent Group is the creation of a logo and visual identity. This was revealed today as part of the party’s EU Election campaign launch.
Johnny Hornby, Chairman and Global CEO, The&Partnership said: “With Nigel Farage, the Brexit Party and the ERG at one end and Jeremy Corbyn and Diane Abbott at the other, any centrist-minded, pro-business, pro-European should be as actively and passionately supportive of Change UK - The Independent Group, as we are.”
The agencies services are provided as a donation in kind. This donation will be declared via the correct channels by Change UK - The Independent Group as part of the legal requirements around elections.