Peach
dlmdd
Gear Seven/Arc Studios/Shift
liahome
I Like Music
mo-sys
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Change is a Team Sport in adidas Originals Ad Directed by Jonah Hill

6.6k

ADD TO COLLECTION

The ad from Johannes Leonardo and SMUGGLER celebrate the Superstar's legacy in culture

Change is a Team Sport in adidas Originals Ad Directed by Jonah Hill

Since its inception, adidas’ iconic Superstar shoe has stood for those who aren’t afraid to stand for something. Throughout its existence the instantly recognisable silhouette has graced the feet of teams and crews at the forefront of culture worldwide. Having changed the game on the court 50 years ago, today the sneaker is made for game-changers off of it. Celebrating five decades of culture makers, boundary pushers, and limit breakers, adidas Originals launches Change Is a Team Sport. 

Staying true to Superstar’s unmatched legacy at the forefront of culture and worn on the feet of teams and crews over time, throughout 2020 adidas Originals will use the power of teamwork to create and inspire positive change in local communities across the globe.

Bringing together game-changers from across the worlds of music, fashion, sport and art, adidas Originals shows that change doesn’t happen alone. Change Is a Team Sport kicks off with a film directed by and starring SMUGGLER director Jonah Hill, featuring a cast of adidas’ family of creators. The film, which is part of a campaign created by Johannes Leonardo follows skater Jenn Soto as she makes her way through a facility where creators from different crafts and generations come together to work for change. Meeting an array of different creators along the way, all decked out in black tracksuits and Superstars, Soto’s trip through the facility underscores the fact that it’s teamwork that drives meaningful change. 

Speaking on the process behind directing the film, Jonah explains his desire to shine a light on the full landscape of creative expression: “There's no knowledge without the older generation who did it first. And there's no change or progression without the new generation. So if those two generations come together, I feel like that creates the atomic charge for great art and great creativity.” 

“Change Is a Team Sport celebrates the idea that when creators join together, we can drive and inspire change,” says Torben Schumacher, general manager adidas Originals and Style Global Brand. “Much like the way the adidas Superstar has been the shoe for game- changing creators and teams for 50 years and counting, we've looked to our adidas family to inspire the next generation and create a new legacy for one of the most iconic shoes of all time.” 

Starring Ninja, Kerwin Frost, Blackpink, Pharrell Williams, Yara Shahidi, Anitta, Jenn Soto, Mariah Duran, Mark Gonzales, Blondey, Tyshawn Jones, Liz Cambage, Pogba, Nigo, Jackson Wang, Chris Severn, Mette Towley, Tracy McGrady, Anna Isoniemi, and Jonah Hill, the film brings one undeniable message to life: Change Is a Team Sport. 

adidas Originals: Change Is a Team Sport was produced by adidas Originals’ global agency of record Johannes Leonardo.  

CREDITS

Brand
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Dialogue, People

Categories: Clothing and Fashion, Sportswear

Johannes Leonardo, Wed, 29 Jan 2020 16:47:03 GMT