Change is a Team Sport in adidas Originals Ad Directed by Jonah Hill

Creative 4433 Add to collection
The ad from Johannes Leonardo and SMUGGLER celebrate the Superstar's legacy in culture
Change is a Team Sport in adidas Originals Ad Directed by Jonah Hill

Since its inception, adidas’ iconic Superstar shoe has stood for those who aren’t afraid to stand for something. Throughout its existence the instantly recognisable silhouette has graced the feet of teams and crews at the forefront of culture worldwide. Having changed the game on the court 50 years ago, today the sneaker is made for game-changers off of it. Celebrating five decades of culture makers, boundary pushers, and limit breakers, adidas Originals launches Change Is a Team Sport. 

Staying true to Superstar’s unmatched legacy at the forefront of culture and worn on the feet of teams and crews over time, throughout 2020 adidas Originals will use the power of teamwork to create and inspire positive change in local communities across the globe.

Bringing together game-changers from across the worlds of music, fashion, sport and art, adidas Originals shows that change doesn’t happen alone. Change Is a Team Sport kicks off with a film directed by and starring SMUGGLER director Jonah Hill, featuring a cast of adidas’ family of creators. The film, which is part of a campaign created by Johannes Leonardo follows skater Jenn Soto as she makes her way through a facility where creators from different crafts and generations come together to work for change. Meeting an array of different creators along the way, all decked out in black tracksuits and Superstars, Soto’s trip through the facility underscores the fact that it’s teamwork that drives meaningful change. 

Speaking on the process behind directing the film, Jonah explains his desire to shine a light on the full landscape of creative expression: “There's no knowledge without the older generation who did it first. And there's no change or progression without the new generation. So if those two generations come together, I feel like that creates the atomic charge for great art and great creativity.” 

“Change Is a Team Sport celebrates the idea that when creators join together, we can drive and inspire change,” says Torben Schumacher, general manager adidas Originals and Style Global Brand. “Much like the way the adidas Superstar has been the shoe for game- changing creators and teams for 50 years and counting, we've looked to our adidas family to inspire the next generation and create a new legacy for one of the most iconic shoes of all time.” 

Starring Ninja, Kerwin Frost, Blackpink, Pharrell Williams, Yara Shahidi, Anitta, Jenn Soto, Mariah Duran, Mark Gonzales, Blondey, Tyshawn Jones, Liz Cambage, Pogba, Nigo, Jackson Wang, Chris Severn, Mette Towley, Tracy McGrady, Anna Isoniemi, and Jonah Hill, the film brings one undeniable message to life: Change Is a Team Sport. 

adidas Originals: Change Is a Team Sport was produced by adidas Originals’ global agency of record Johannes Leonardo.  

Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Client

CLIENT: adidas Originals

General Manager adidas Originals and style: Torben Schumacher

Planning, adidas Nam: Tom Ramsden

Communications: Jenny Pham

Senior Global Communications Manager: Ludovic Schuler

Global Communications Manager: Marco Schmieg

Assistant Global Communications Manager: Filly Sannino

Senior Designer, Originals Brand Design: Chrissie Abbott

Global Brand Management: Andreas Hemmerlein

Global Brand Management: Pierre Robichaud

Agency
AGENCY JOHANNES LEONARDO

Chief Creative Officer: Jan Jacobs

Chief Creative Officer: Leo Premutico

Creative Director, Partner: Ferdinando Verderi

Creative Director: Ray Smiling

Associate Creative Director: Maclean Jackson

Design Director: Sarah Bassett

Designer: Alexa Mekita

Designer: Tom Elsey

Designer: Nicholas Lomboy

Director of Creative Services: Michelle Moscone

Senior Project Manager: Camilla Scales

Junior Project Manager: Michelle Pham

Head of Integrated Production: Maria Perez

Executive Producer: Brett Fisher

Producer: Doug Moffitt

Associate Producer: Leigha Monier-Williams

Head of Accounts: Emily Wilcox

Group Account Director: Sam McCallum

Senior Account Director: Dom Dalton

Management Supervisor: Ru Soylu

Account Executive: Isaac Cerecke

Head of Strategy: Mark Aronson

Group Strategy Director: Emily Garvey Elias

Strategy Director: Kevin Harrington

Senior Strategist: Matt Choi

Head of Communications Strategy: Megan Piro

Communication Planner: Casey Donahue

Director of Business Affairs: Alesa Blanchard-Nelson

Business Affairs Manager: Liz Mistreil

Brand Films - Production and Post Production

FILM PRODUCTION COMPANY: SMUGGLER

Director: Jonah Hill

Executive Producers: Patrick Milling Smith, Brian Carmody

Executive Producer: Drew Santarsiero

Chief Operating Officer: Andrew Colón

Line Producer: Brian Quinlan

Producer: Ali Goodwin

Director of Photography: Christopher Blauvelt

Editing

EDITORIAL: Work Editorial

Editor (Lead): Biff Butler

Cutting Assistant: Christopher O'Brien

Assistant Editor: Christopher Wronka

Head of Production: Alejandra Alarcon

Executive Producer: Erica Thompson

Producer: Rebecca Baker

Visual Effects

VISUAL EFFECTS: Artjail

ONSET SUPERVISOR: CHRISTOPH SCHRÖER, STEVE MOTTERSHEAD, MARKUS LUNDQVIST

VFX Supervisor: CHRISTOPH SCHRÖER

2D Lead: Marcus Wood

2D Lead Nuke Compositor: Herculano Fernandes

2D Compositor: Gerard Andal

2D Compositor: Kyle Andal

Designer/Illustrator: Lindsey Mayer-Beug

Head of Production: John Skeffington

Producer: Sue Yee Hubbard

Colour

COLOUR: Company 3

Colourist: Stefan Sonnenfeld

Senior Producer: Gabriel Wakeman

MUSIC - LICENSED TRACK

Track: Love is Blue

Artist: Liberace

Writer: Blackburn Bruan Andre

Writer: Lemaire Pierre Louse

Writer: Popp Andre Charles Jean

Publisher: Warner Chappell

Master: Universal Music

MUSIC SUPERVISION: Record Play

Founder and CEO: Daniel Cross

SOUND DESIGN and MIX: Lime Studios

Sound Engineer: Rohan Young

Executive Producer: Susie Boyajan

Senior Producer: Kayla Phungglan

Genres: People, Dialogue

Categories: Clothing and Fashion, Sportswear

Johannes Leonardo, 6 months ago