adam&eveDDB, Riff Raff, Passion Pictures and director BRTHR launch lively spot for the EA game
To mark the worldwide launch of EA SPORTS flagship FIFA 19 game, adam&eveDDB has created a campaign that focuses on the rise of a fearless generation of players, taking control of the superstars of the game and becoming champions.
Directed by BRTHR through Riff Raff / Passion Pictures, the film highlights that, for the first time, players can now experience the world’s most prestigious club competition - with the addition of the UEFA Champions League to FIFA 19.
Launching on 18th September, ahead of the game’s release on 28th September, the film shows how a new generation of champions will rise, as FIFA 19 players put their stamp on the UEFA Champions League for the first time.
All over the globe we see this fearless generation taking control of the superstars of the game – including Cristiano Ronaldo, Neymar Jr., and Kylian Mbappe – and demonstrating what it takes to become a champion.
The ad also features Kevin De Bruyne, Paulo Dybala, Pep Guardiola, Steven Gerrard, Alessandro Del Piero, Quavo and Joel Embiid.
adam&eveDDB’s film is part of a 360 campaign which, over the course of the launch, sees FIFA 19 players take control of the biggest players and the biggest competition (the UEFA Champions League) to show what it really takes to be a champion.
Mat Goff, joint CEO of adam&eveDDB, said: “FIFA 19 puts the UEFA Champions League in the hands of gamers for the first time. It’s been great working with the team at EA SPORTS again, along with some of the world’s greatest footballing talent, to showcase the rise of a new generation of champions.”