‘All Rise’ is the compelling cry of a new national movement to help drive the renewal of local Irish communities, and to reinvigorate local enterprise and economic recovery.
Champion Green launches today with media personality and businesswoman, Aoibhín Garrihy. The green butterfly symbol at the heart of the campaign and appearing on the public’s social media feeds, on new products and in street art, represents growth, prosperity and hope as Ireland emerges from lockdown.
Supported by Kilkenny Design and Visa in association with Retail Excellence, Small Firms Association and Chambers of Commerce Ireland, the striking new #ChampionGreen movement is about simple ways everyone can make a difference. Its stated aim is to make supporting local not just a good intention but a year-round habit.
Created by The Brill Building for their clients Ireland's leading retail champion of craft and design Kilkenny Design, and recently appointed director of business & marketing Evelyn Moynihan, the initiative is the follow-up to the hugely successful Green Friday activation for Christmas 2019. The Brill Building – the agile brand, creative and production agency is led by creative chief Roisin Keown. Champion Green was co-created with Brill Building creative director and art direction lead Dan Henson working with collaborators Eoin Holland, photographer, director Brian Williams and composer Christy Leech, one half of fast-rising electronic band Le Boom.
Working with PR powerhouse Sharon Bannerton and her team at Bannerton PR and Ken Nolan of Mindshare the integrated campaign already planned to year end includes PR, TV, radio, print, social, ambient and online with the team promising further innovative initiatives and partnerships still to come.