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CESAR Brand Makes Everyday a Celebration with Fresh Chef Line Launch

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BBDO New York invites dog owners to celebrate random holidays throughout the year with the new chef line

CESAR Brand Makes Everyday a Celebration with Fresh Chef Line Launch

The CESAR brand knows there’s an increased desire from pet parents for more fresh dog food options, and Walmart helps to bring this innovation to pet parents nationwide. The new refrigerated cut-and-serve rolls are made with no artificial flavours, no artificial colours, and no artificial preservatives and offer a complete and balanced meal with the finest ingredients adult dogs will love. They’re the perfect way to make any meal a celebration for your furry best friend. 

In that spirit, ‘Happy Whatever Day,’ developed by BBDO New York, invites dog owners to celebrate random holidays throughout the year with CESAR FRESH CHEF. Each month for the entire year, a unique ‘Happy Whatever Day’ ad will highlight a variety of the month’s holidays, from New Year’s Day and Fourth of July to lesser-known occasions like National Laundry Day and National Landline Telephone Day — all to reinforce any and every day can be made special for your dog.  

"Refrigerated pet food has become the fastest-growing segment of pet food products on the market," said Josh Evertsen, senior vice president of customer development at Mars Petcare. "Now pet parents who know and love the CESAR brand for its culinary-forward recipes have more feeding choices with the new CESAR FRESH CHEF product line. We're thrilled to team up with Walmart to bring our newest innovation to shoppers nationwide."

CESAR FRESH CHEF offers a complete and balanced meal with the finest ingredients in a great tasting product that adult dogs will love. All recipes are made with real whole-food ingredients including fresh beef or chicken as the first ingredients. Two delicious flavours are available – Beef & Chicken Recipe with Peas & Carrots, and Chicken Recipe with Peas & Carrots, in slice and serve rolls in 1.3lbs and 3.2lbs.  

"The increased humanisation of pets is driving innovation and we're proud to offer new products that promote pet health and wellness because that's what our customers want," said Melody Richard, merchandising vice president, pets, Walmart US. "This expansion by CESAR into the refrigerated dog food space gives our shoppers a fresh way to feed their pets from a brand they already love and trust, made with delicious and balanced human-grade ingredients."

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Agency

Creative Agency: BBDO, New York

Chief Creative Officer, Worldwide: David Lubars

EVP, Executive Creative Director: Peter Kain

EVP, Executive Creative Director: Gianfranco Arena

Executive Creative Director: Peter Alsante

Creative Director: Bart Mol

Creative Director: Judd Counsell

Creative Director, Design: Jason Wong

Art Director: Samantha Spellman

Copywriter: Sandi Spino

Content Production

Director of Content Production: Alex Gianni

Group Exec Producer: Amy Wertheimer

Producer: Becky Burkhard

Music Producer: Julia Millison

Accounts

SVP, Snr Account Director: Leona McNally

SVP, Account Director: Elizabeth Maini

Account Director: Isabel Pluck

Account Executive: Allie Graham

Project Manager: Tiah Marr

Planning

EVP, Group Planning Director: Annemarie Norris

VP, Planning Director: Karin Santiago

Planner: Haley Follo

Production

Production Company: World War 7

Director: MAMA

Executive Producer: Josh Ferrazzano

Head of Production: Megan Pfaffenroth

Line Producer: Dawn Hoffman

Production Coordinator: Nara Haftevani

Edit

Editorial Company: Cosmo Street Editorial

Editor: Dave Otte

Asst. Editor: Lee Williams

Executive Producer: Maura Woodward

Head of Production: Anne Lai

Producer: Jasmine Henry

Flame / After Effects: Taylor Armstrong

Categories: Home, Pet Supplies

BBDO New York, Thu, 02 Dec 2021 11:18:07 GMT