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CervecerÍa Nacional Chooses Mullenlowe Delta Ecuador for Pilsener Account


The Pilsner account joins Budweiser, Stella Artois and Corona, and soft drink Pony Malta who the agency have handled since 2017

CervecerÍa Nacional Chooses Mullenlowe Delta Ecuador for Pilsener Account

After several weeks in an intense pitch process, MullenLowe Delta kicks off 2018 by adding Pilsener and Pilsener Light, the iconic beer brands of Cervecería Nacional, part of AB InBev, to its client roster. The agency, who already handles the advertising communications for Budweiser, Stella Artois and Corona, and soft drink Pony Malta since 2017, now ads the beer of Ecuadorians to its portfolio. 

It’s the first big win for the team lead by Juan Carlos Zorro, who joined MullenLowe Delta in September 2017 and Carlos Oviedo, ECD since 2015. “We are so happy to have Cercecería Nacional as our client. To be able to have one of the iconic brands of Ecuador fills us with pride and satisfaction; and at the same time is a huge challenge which we are prepared to face with fresh ideas, focusing on real and measurable results for the brands. This is the result of great team work between our agency and the network through MullenLowe SSP3, which has allowed us to offer a high-quality product”, said Zorro.  

 “We want to welcome MullenLowe Delta to the Pilsener and Pilsener Light team. 2018 will be a year of great challenges for our legendary brands. We will need to have the best and most effective creative work to continue to strengthen our portfolio and Cervecería Nacional’s growth, one of the biggest and most loved companies of Ecuador”, said Carlos Aray, Marketing Director Ecuador. 

This new win adds to the solid and important relationship that MullenLowe Group Latin America has with AB InBev in the region. MullenLowe SSP3 has been one of its pillar agencies in Colombia for 19 years. It currently handles the advertising communications for the iconic Aguila beer brands and for Pony Malta in that market while Publicidad Comercial MullenLowe has been responsible for Suprema beer for several years and since 2017. MullenLowe 511 Peru joined the agency roster when it was chosen to handle the Guaraná and Maltín Power soft drink brands, and recently also for the global brands, as was MullenLowe Delta Ecuador.   

“ABInBev is one of our biggest and most important clients in the region and we feel hugely honoured to see the expansion of our relationship across Latin America, thanks to the real partnership we’ve consolidated throughout these years. Each one of our teams is totally committed to carry out the great work that their brands deserve, which is really the only way to nurture relationships in the long term” said Francisco Samper, Regional President for MullenLowe Group Latin America.   

Alejandro Miranda, VP Marketing for the Copec region, that includes Colombia, Ecuador and Peru, added: “This confirms the constant strengthening of a relationship that we’ve had for many years. A relationship from which we continuously harvest the fruits of a close partnership in which the deep level of ‘client-agency’ understanding has led us to great achievements that we celebrate as one team”.  

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Categories: Alcoholic Beverages, Beers

MullenLowe Brasil, Thu, 22 Feb 2018 13:50:46 GMT