Pfizer Consumer Healthcare has launched a major new campaign for Centrum across Australia and New Zealand.
With the latest hit single from Fitz and the Tantrums, HandClap, the TVC shows a broad range of people celebrating the benefits of living a healthy life.
Director Aaron Brown of Clockwork Films, utilised renowned local choreographer, Stephen Tannos in order to find people with a genuine sense of rhythm to bring this creative to life. Throughout this process, the actions within each scenario were crafted to ensure the resultant film captured the desired level of high energy.
Says Chevaun Fenton, marketing director, Pfizer Consumer Healthcare, ANZ: "While our intention is for broad appeal, this campaign pointedly includes a younger demographic than previously considered. We believe that the upbeat track and dynamic film, which shows a range of people living and loving life, will help to shift consumer perception of the brand and widen its appeal."