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Central Films' Rodrigo Garcia Saiz Captures the Resounding Chaos of War for Cinemex

15/06/2016
PR Agency
Los Angeles, USA
130
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Director dives into the trenches in latest spot for Mexico-based movie theatre chain

Central Films’ award-winning director Rodrigo Garcia Saiz dives into the trenches to engulf viewers in the chaos of a battle in the new spot “Trench” for Mexico-based movie theatre chain Cinemex, out of EPICA.

The spot harnesses the unequivocal storytelling power of audio, plunging into the throes of an aggressive combat, with pulse-quickening panic and turmoil amidst the action. As the chaos heightens, the camera pans out to reveal the scene on a sound stage, the scene amplified to reality through the power of Dolby Atmos at Cinemex theaters. 


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