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Central Films Captures Military Officers Delivering Hope Instead of Death

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Central Films Director Rodrigo Garcia Saiz's film gives Casualty Notification Officers the chance to communicate positive news for once

Central Films Captures Military Officers Delivering Hope Instead of Death

Los Angeles-based Central Films award-winning director Rodrigo Garcia Saiz teams up with Ogilvy Brazil and former military CNO’s (Casualty Notification Officers) to deliver heartwarming news to hopeful organ-awaiting patients in poignant PSA ”News of Hope” for NYC organ donation network LiveON NY. The tear-inducing spot follows three former CNO’s, who were previously tasked with one of the most difficult jobs imaginable: delivering the life altering news of the death of a service member to family members.

After years of treating this duty with the utmost respect and reverence, the sentiment is shifted and they are given the opportunity to become Hope Notification Officers and deliver news that will change the course of a person’s life in an entirely different way. The former CNO’s pay a surprise visit to ailing hospital patients to present them with the news that they will be receiving their long-awaited organ transplant. Emotions run high for both the organ recipients and the officers, united by the uplifting and hopeful exchange.

 Garcia Saiz is no stranger to emotive PSAs that leave viewers searching for a box of tissues, having helmed the heart-wrenching “The Man and the Dog” for FATH out of DDB Argentina. The spot earned numerous accolades including 2 Silver Cannes Lions. His work has garnered him Cannes Lions for 9 consecutive years

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Music

Original Composition: Karl Steinert, Eric Lee

Sound Production: Nicolas Cruz

Offline

Edit Assistant: Lauren Pecson

Edit Company: Whitehouse Chicago

Editor: Meaghan Rahamut,

Executive Producer: Carlos Lowenstein

Producer: Dawn Guzowski

Post Production / VFX

Colourist: Acauan Pastore

Post Production Company: StratoStorm Brasil

Producer: Helena Hilario

Shoot Supervisor: Mario Pece

Digital Production Company

Producer: Helena Hilario

Production Company

1st AD: Raul Senties, Hector Flores

Director: Rodrigo Garcia Saiz

DOP: Mateo Londono

Executive Producer: John Barreiro

Producer: John Barreiro

Production Company: Central Film

Client

Advertiser: LiveON NY

Creative Agency

Art Director: Bruno Montoro, Fabio Natan

Chief Creative Officer: Claudio Lima

Copywriter: Marcos Botelho

Creative Agency: Ogilvy Brazil

Executive Creative Director: Felix Del Valle

Music Producer: Chris Jordao, Xanna D’aguiar

Music Supervisor: Chris Jordao Sao Paulo

Head of Production: Rafael Rosi

Press Kitchen, Fri, 16 Jun 2017 15:23:51 GMT