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Center Parcs Appoints Y&R London as its Official Integrated Advertising Agency

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After a threeway pitch the UK’s top family short break brand and Y&R London partner to drive the brand forward

Center Parcs Appoints Y&R London as its Official Integrated Advertising Agency

Center Parcs has today announced that they have partnered with Y&R London for their 2017/18 integrated advertising campaigns. Y&R London will become the retained agency to oversee the marketing of the unique forest villages short break proposition and help drive future growth.  The partnership represents a further step in Center Parcs’ plans to improve the visibility and understanding of the brand and maximise the opportunities within the short break category.

Y&R London agency won the account after a competitive pitch which also included St Lukes and incumbent Brothers and Sisters. 

“We had 3 great years with Brothers & Sisters, which included a strategic change of direction on creative and extremely innovative and successful campaigns.  I would like to thank the team for their hard work, creativity and commitment on our account.  However, as part of our recent review of our creative agencies, Y&R London presented some enticing fresh ideas on brand direction for Center Parcs, which we feel will help us evolve further.  We are looking forward to getting started on laying down our plans with Y&R London later this year.“ Colin Whaley, Center Parcs Sales and Marketing Director

Y&R London will start work on the account from June 2017. The fully integrated campaign is expected to run across TV, digital, outdoor, press, cinema and social.

“We are thrilled to have won Center Parcs, our creative and strategy were as challenging as their brief, but we share their ambition and can’t wait to work together to make it a reality through our new platform.” Jon Sharpe, CEO of Y&R London

Y&R London is an award-winning, full service creative agency. It is home to some of the nation’s biggest and best-loved brands such as the BBC, Premier League, TUI and Oxfam. The agency exists to create ideas that embed brands in mainstream culture for the unfair commercial advantage of our clients They call this Cultural Capital – they create it, measure it and prove it pays. The agency is part of Y&R, one of the leading global marketing communications companies with 189 offices in 93 countries around the world.

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VMLY&R London, Tue, 04 Apr 2017 21:05:00 GMT