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Celebrities Put L’OCCITANE (Mis)pronunciation to Rest

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English radio presenter Nick Grimshaw and French chef Manon Lagreve star in comic ‘#LOXEETAN’ film directed by RSA Films’ Nova Dando

Celebrities Put L’OCCITANE (Mis)pronunciation to Rest
The new L’OCCITANE campaign from RSA Films director Nova Dando features English television and radio presenter Nick Grimshaw and French chef Manon Lagreve in a comic take on the brand’s (mis)pronunciation.
After an in-depth survey, L’OCCITANE found that brand awareness was at 54% with a large proportion of this put down to the pronunciation not being synonymous with the identity of their UK stores.
The campaign, which marks the first time L’OCCITANE has made a UK film, feels tailor made for a UK audience, as the cast reel off the many different ways people mispronounce the skincare brand.
"I’ve been saying this wrong my entire life. Why didn’t we do this sooner?” Said Nick Grimshaw. Of the shoot Nova director Nova Dando said “We kept it relaxed on set and had a lot of fun with Nick, Manon and the rest of the cast, and I feel we captured that in the final film."

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Production Credits

Director: Nova Dando

Producer: Nancy Ryan

Executive Producer: Martin Roker

Production Assistant: Milly Stell

1st Assistant Director: Grant Freeman

2nd Assistant Director: Daniel Stoker

Director of Photography: Tony C Miller

1st AC: Oleg Poupko

2nd AC: Christian Swain

DIT/Edit: Simon Wilcox

DIT/Assistant Edit: Alys Edit

Sound Recordist: Alan Macfeely

Gaffer: Danny Hayward

Stylist: Caitlin Batchelor

Styling Assistant: Marie McLeod

Make Up Artist & Hair Stylist: Siena Powloski

Make Up and Hair Assistant: Alice Ireland

Flagship Marketing Manager: Valentina Cavallaro

Senior Creative: Mohammed Kelenchy

PR Manager: Olivia Kaufmann

Digital Marketing Manager: Sophie Benarroudj

General Manager UK & Ireland: Alia Hawa

Head of Learning and Development: Sophia Hosier

Cast: Manon LaGreve, Nick Grimshaw, Akiko Matsuura & Archie Matsuura, George Debell, Helen Ireland & Andy Ireland, Alexis Murdoch & Millie Murdoch, Abdul Bashir / Booklesspoet, Millie Lloyd, Michelle De Swarte


Editor: Simon Willcox at Loaded Dice

Editor: Alys Willcox at Loaded Dice

L’Occitane Credits


Genres: Documentary, Comedy, People

Categories: Beauty & Health, Shower, Bath and Soap

RSA Films, Tue, 29 Oct 2019 10:37:18 GMT