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Celebrities Fulfil a Sneakerhead's Wildest Dreams in Foot Locker Ad with a Twist

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BBDO New York launches 'The Letter' to coincide with tonight's NBA draft

Celebrities Fulfil a Sneakerhead's Wildest Dreams in Foot Locker Ad with a Twist
To celebrate the impressive extremes that sneakerheads and basketball fans alike will go to get the kicks they’ve been dreaming of, Foot Locker has released 'The Letter,' a comedic TV and digital spot that showcases just how far someone will go to get their hands on a coveted pair of Nike Air Max shoes. 

The campaign, from BBDO New York, launches today online and will be followed by a TV spot airing on ESPN during the live broadcast of the NBA Draft tonight. The ultimate sneakerhead, Houston Rockets forward, P.J. Tucker, singer and model Pia Mia, and actor JD McCrary star in the spot alongside a plethora of Nike Air Max silhouettes, ranging from the Air Max 95 to Air Max Plus as they fulfill what they believe to be a budding sneakerhead’s dreams, with a humorous twist. 

“Everything we do at Foot Locker we do Because Sneakers, and we know our customer’s every impulse and motivation revolves around their love of sneaker culture,” said Patrick Walsh, vice president of marketing, Foot Locker North America. “Because Sneakers represents a shared belief and comes to life in this spot as we see a young sneakerhead go to extreme lengths to convince real-life stars to aid in his quest to secure coveted sneakers.” 

“Anyone who knows me, knows that sneakers are in my DNA, so of course I’m excited to be working with Foot Locker as part of their ‘Discover Your Air’ campaign,” said Tucker. “Whether you’re on or off the court, you always need to bring your A-game when it comes to style, and I know all too well what it’s like to chase those elusive kicks.”
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Music Company: JSM

Executive Producer: Jeff Fiorello

President/CEO: Joel Simon


Edit Company: Work Editorial

Editor: Ben Jordan

Edit Assistant: Audrey Weiner

Producer: Weston Ver Steeg

Executive Producer: Erica Thompson

Post Production / VFX

Post Production Company: Blacksmith

Flame Artists: Jamie Scott,

Colourist: Mikey Pehanich

Producer: Ashley Goodwin

Flame Assist: Yebin Ahn

Executive Producer: Charlotte Arnold

Production Company

Production Company: The Corner Shop

Director: Malik Vitthal

Executive Producer: Anna Hashmi

DOP: Isaiah Donte Leee

Line Producer: Jay Shapiro


Sound Engineer: Mike Marinelli

Audio Post Company: Sonic Union

Post Producer: Justine Cortale and Patrick Sullivan

Creative Agency

Creative Agency: BBDO New York

Chief Creative Officer: David Lubars (Worldwide), Greg Hahn (NY)

Executive Creative Director: Marcos Kotlhar, Danilo Boer

Creative Director: Ray Smiling

Copywriter: James Henderson

Associate Creative Director: Martins Zelcs, Bryan Stokely

Director of Integrated Production: David Rolfe

Group Executive Producer: Anthony Curti

Executive Producer: Melissa Tifrere

Senior Account Director: Janelle Van Wonderen

Account Manager: Raymond Dorcely

Account Executive: Jackie Silver

Planning Director: Chris Cummings, Patrick Tomasiewicz

Senior Project Manager: Amy Orgel

Director of Creative Resources: Lauren Callaghan

Genres: Dialogue, Comedy

Categories: Clothing and Fashion, Shoes

BBDO New York, Thu, 20 Jun 2019 17:29:24 GMT