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Celebrating the Great Indoors

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Carmichael Lynch campaign for American Standard air con

Celebrating the Great Indoors

Great Outdoors? Pah, who needs it?Carmichael Lynch has launched the new American Standard Heating & Air Conditioning campaign created to celebrate the great indoors. What people do in the privacy of their own home is a scream in this new spot, "Movie Marathons." 

 

 

And if you look closely enough, you can find the American Standard customer in this new print ad. Hint: he’s pint-sized, with a black nose. So beat the summer heat by putting on your favorite monster mask or playing a game of "Hide & Seek" because inside is where some of life's best moments happen.

 

TV Campaign
TITLE: Movie Marathons

CLIENT:  American Standard 

AGENCY

Agency: Carmichael Lynch

Chief Creative Officer: Dave Damman

Writer, Associate Creative Director: Ellie Anderson

Art Director, Associate Creative Director: Michael Rogers 

Art Director: Noah Carlstrom

Designer: Andrew Wetzel

Director of Integrated Production: Joe Grundhoefer

Content Producer: Tara DiNicola

Director of Business Affairs: Vicki Oachs

Account Service Team: Maria Reitan

Project Manager: Shannon Gabrick

Senior Project Manager: Jane Williams-Petersen

PRODUCTION

Production Company: Interrogate

Director: Albert Kodagolian

Managing Director/Founder: Jeff Miller

Executive Producer/Partner: George Meeker

Line. Producer: Dan Dubiecki

Director of Photography: Adam Frisch

POST PRODUCTION

Edit House: Whitehouse Post London/LA

Editor: John Smith

Assistant Editor: James Dierx and Matt Prouty

VFX House / Online Artist(s): Drive Thru/ Derek Johnson

Telecine: Dave Hussey, Company 3

Audio Mix: Brahmstedt White Noise

Sound Design: Brahmstedt White Noise

Sofya Guterman

MUSIC

“Hula Skirt” from Squeak E. Clean

TALENT

On-camera talent: Avi Rothman

Voice Over Talent:  Phil Leavitt

Eva Swan


Print Campaign
TITLE: Hide & Seek

CLIENT:  American Standard 

AGENCY

Agency: Carmichael Lynch

Chief Creative Officer: Dave Damman

Writer, Associate Creative Director: Ellie Anderson

Art Director, Associate Creative Director: Michael Rogers 

Art Director: Noah Carlstrom

Designer: Andrew Wetzel

Director of Integrated Production: Joe Grundhoefer

Executive Art Producer: Sandy Boss Febbo

Senior Manager of Print Production Services: Charlie Wolfe

Director of Business Affairs: Vicki Oachs

Account Service Team: Maria Reitan

Project Manager: Shannon Gabrick

Senior Project Manager: Jane Williams-Petersen

PRODUCTION

Photographer: Shawn Michienzi

Producer: David Safian, SAF Productions

POST PRODUCTION

Retouching: Brad Palm

                            Sofya Guterman

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Carmichael Lynch, Thu, 29 Aug 2013 10:26:17 GMT