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“Celebrating Inner Confidence"


JWT Sydney has created a distinctive online content and print advertorial project for Schick Australia to promote the unique Schick Quattro for Women Trim Style - which is a razor

“Celebrating Inner Confidence"
JWT Sydney has created a distinctive online content and print advertorial project for Schick Australia to promote the unique Schick Quattro for Women Trim Style - which is a razor and bikini trimmer in one. 

It was difficult brief to crack... the brief was in fact no brief, it was an idea,  after 8 weeks of collaboration between JWT,  Look producer Guy Venables and international photographer Daniela Federici the Schick Trimstyle Campaign was born with five stunning black and white cinematic images and online video content  for the “Celebrate Your Inner Confidence” campaign.
The campaign focuses on “Celebrating Inner Confidence" and features five remarkable Australian women whose personal stories of inner confidence and their journeys to achieving that confidence are truly inspirational.

The result is a unique 360 campaign with a photo shoot of five women selected by competition from the public at the centre of it. In a display of inner confidence the women were shot in lingerie and underwear as hero models in a series of photographic moments based on stories developed by Daniela and John and shot in public places around Sydney.

Look and Daniela were also commissioned to produce 'making of ' videos as well as stories on each of the featured women in websodes documenting the journey of the five women from their real life through to the their day on the shoot and production of the final images.

Anthony Rose did a brilliant job collaborating with Daniela on the shooting and direction of the moving image work.

The whole campaign broke earlier this week online and womens magazines .

"Its been great to be involved in this project and to have our production showcased as part of the campaign idea   " says Guy Venables EP at Look. "The whole project has been a dream job, delivered smoothly and efficiently by Daniela Federici working closely with our production team Michael Carver and Sally Quade,

"It was great to collaborate so closely with John Lam and the team at JWT, I would also like to make special mention of Graeme Mahn producer at JWT who was our direct link... communication  was key to the success of this production, there were five executions to develope and produce as well as a 'making of' video of each five as well as coverage of the overall production process . With Daniela in NYC,  JWT and Look having to share information daily, Graeme and I were the link men warngling all parties at each end . The result speaks for itself" says Guy

"...everyone should be congratulated on the brilliant result, Daniela was amazing to work with down to you and  your crew who worked behind the scenes to make this production run so smoothly. It was a pleasure to have worked with everyone so please send our thanks to everyone invollved"... "Overall client is esctatic over the outcome, they said they thoroughly enjoyed working with Daniela and her crew"   “The stories of the women chosen are as much an expression of inner-confidence a Daniela’s beautiful images of the women,” said John Lam, JWT Sydney Associate Creative Director.

Click here to see the 'making off the campaign:


Client: Aneta Zydzik-Plucinska - Brand Manager, Carolina Schulling - Marketing Manager
Agency: JWT
Assoc. CD : John Lam
Account Manager: Holly Matchett
Agency Producer: Graeme Mahn
Photographer/Director: Daniela Federici
Director/DOP: Anthony Rose
Executive Producer: Guy Venables
Sen Producer: Michael Carver
Producer: Sally Quade
Styling: Lara Lupish
Makeup: Michael Brennan

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